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Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.
Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable. So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.
What is Graphic Designing?
Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.
According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
How Essential is Graphic Design to Digital Marketing?
“Good design is obvious. Great design is transparent.” – Joe Sparano
As an entrepreneur, you will definitely be proud of your business. So shouldn’t your images reflect that too? Will you show up for a red carpet in your sweatpants? Nope. You will dress to impress. Likewise, graphic designs are the red carpet outfit of your business.
Here are some more compelling reasons why graphic design is essential for digital marketing.
Build your Own Unique Identity
When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd.
Design Can Better Convey a Message Than Words
The age-old phrase, ‘A picture is worth a thousand words’ couldn’t be more true. Graphic design is important for any business that is looking to make a positive and long-lasting impression. When it comes to spreading the message about your business, the design gets the attention first and then the words. Together, they convey a powerful message. For example, in the Apple logo, there is not even a tagline, but the design speaks better than words for the brand.
It is no surprise that humans are visual creatures. That is why people are attracted to uniquely designed things. Through quality designs, people may get a message that your company will deliver high-quality products or services. They get such types of impressions when they see a unique logo design, business card, and other such designs.
Deliver Brand Message
Graphic designers play an important role in conveying the brand message of your product or service in unique ways. A good graphic designer can communicate your offerings in the form of reports, charts, and illustrations. Moreover, a good creative agency like ColorWhistle can do wonders for your brand and propel it to a great extent.
Graphics Surpass Languages
People can only read this blog if they have a good grasp of the English language. However, no matter what their primary language is, people can understand themes and images. The same is applicable to any kind of image or visual aid. As the internet breaks down geographical barriers, appealing to a multilingual audience is important. Graphic design is one of the best ways to achieve it.
How to Use Graphic Design in Digital Marketing?
Graphic design in the digital marketing field is currently booming. The demand for designers who specialize in creating such types of marketing designs is also on the rise. When you are looking for a team to take on the job, knowing the various types of graphic designs that are widely used for digital marketing will help you find the right specialist you need.
Visual identity or Branding Graphic Design
A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience. Designers who specialize in visual identity design will create logos, typography, color palettes, and image libraries that will represent the personality of the brand.
Advertising and Marketing Graphic Design
Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are,
- Postcards and flyers
- Annual reports
- Brochures (print and digital)
- Email marketing templates
- PowerPoint presentations
- Social media ads and banners
- Retargeting ad graphics
- Images for websites and blogs
User Interface Graphic Design
User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:
- Web page design
- Theme design
- (WordPress, Magento Shopify, etc.)
- Game interfaces
- App design
- 3D modeling
Motion Graphic Designs
Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are:
- Digital advertisements
- Animated logos
- Trailers and presentations
- Promotional videos
- Tutorial videos
Industries That Need Graphic Designers
You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are,
- Mobile app
- Travel & tourism
- Government agencies
- Packaging and manufacturing
- Software development companies
While we have listed some main industries, graphic designer impacts every sector on the planet. For example, if you run a small farm that sells canned apples, the label on the jar is graphic design. If you run a Fortune 500 company that sells gadgets, the advertising, and the packaging design is also a result of graphic design. Graphic design is everywhere. If you understand the impact, you’ll start appreciating it.
Latest Trends in Graphic Design to power Digital Marketing
Marketing your company in the online world can be a challenging task. However, following modern trends in graphic design and applying it can make things easier. Here are some of the latest graphic design hacks followed in digital marketing.
At Media Venue, we are always watching for shifts in the digital marketing industry so we can help businesses succeed under the new changes. In fact, Media Venue offers a variety of SEO services, including content development for SEO, SEO consulting, and more. One of the most recent industry changes was the introduction Google’s new algorithm, Bert. The Bert algorithm is not only the biggest algorithm change in almost 5 years, but it will also affect 10% of search results and (an undisclosed number of) advertisements.
So, what exactly does this new algorithm include? Why is it important? How does it relate to SEO? Why is it important for you and your business? Media Venue has the answers to these questions and more:
WHAT IS THE NEW BERT ALGORITHM?
The Bert algorithm is Google’s biggest algorithm update in almost 5 years (when the RankBrain algorithm debuted). “Bert” stands for “Bidirectional Encoder Representations from Transformers” and essentially focuses on better understanding the way humans use language and how that affects search engine queries.
Essentially, Bert is now looking to better understand the bidirectional relationship of a keyword (the words coming before and after the keyword), slang words, and homonyms (words with multiple meanings). Bert’s goal is to use the better understanding of these words and phrases to present more relevant search results.
HOW WILL THE BERT ALGORITHM AFFECT MY BUSINESS?
Like we mentioned before, the new Bert algorithm will change the way 10% of search results appear in Google (thereby affecting their PageRank for a keyword or a keyphrase) and the way ad results will appear. In addition, the new algorithm will also affect featured snippets.
Although these are all important, especially if you’re ranking for a particular keyword, multiple sources have pointed out that most of these changes will be impacting long-tail queries. Long-tail queries are especially relevant in the rise of voice-search with virtual assistants such as Alexa and Siri. An example of a long-tail query would be “budget organic flower shop near Nashville, Tennessee” rather than just “flower shop Nashville” or “organic flower shop” (both of which are short-tail queries). Essentially, your PageRank or snippet would primarily be affected under the new Bert algorithm if your long-tail keyword includes slang or homonyms, or if Google decides there’s a more relevant long-tail keyword.
Any or all of these can impact your business with the roll out of the new algorithm, so it’s important to watch for how these changes may be affecting your business and begin focusing more on your business’ SEO. Need help? Just give Media Venue a call at 502-855-4786!
WHAT DO I NEED TO DO FOR THE NEW BERT ALGORITHM?
While the Bert algorithm is important, it’s imperative to note that the new Bert algorithm isn’t replacing any older algorithms; instead, it is merely an add-on that is working alongside the RankBrain algorithm to bring consumers better search results.
However, the new algorithm highlights how important it is to have a solid SEO foundation in place for your business, especially due to its focus on long-tail queries. Building up SEO through strong website content and claiming your Google MyBusiness (GMB) listing can help improve your SEO and all-around performance on search engines.
HOW CAN MEDIA VENUE HELP?
At Media Venue, we’re always watching out for any changes in search engine algorithms to make sure our approach to SEO is up to date and we are proud to offer these SEO services to clients. Whether you need assistance in content development, SEO consulting, SEO performance, and more, Media Venue can help you see better search engine performance in the future.
For more information on our SEO services or for general digital marketing inquiries, please contact David Clark at 502-855-4786 or at firstname.lastname@example.org to learn more on how Media Venue can help your business succeed.
Copeland, Rob. “Google Rolls Out Improved Search.” The Wall Street Journal, 26 Oct. 2019, pp. B3–B3.
Devlin, Jacob, and Ming-Wei Chang. “Open Sourcing BERT: State-of-the-Art Pre-Training for Natural Language Processing.” Google AI Blog, 2 Nov. 2018, ai.googleblog.com/2018/11/open-sourcing-bert-state-of-art-pre.html.
Schwartz, Barry. “Welcome BERT: Google’s Latest Search Algorithm to Better Understand Natural Language.” Search Engine Land, Search Engine Land, 25 Oct. 2019, searchengineland.com/welcome-bert-google-artificial-intelligence-for-understanding-search-queries-323976.