Relevance of SEO in Digital India

The past decades have graced India with a digital transformation giving rise to many firms, thereby a competitive environment. Amidst the changes, the country has emerged as a pioneering force in information and technology. With every other day, start-ups getting familiar with the market through digitalization, employment rates have risen, giving birth to new sectors in commerce. Digital technology is at the forefront of successful business endeavours, making the need for effective digital marketing strategies a primary concern. The introduction of new digital marketing firms plays a role in the sustenance of digital India. Carrying through a digital transformation was successfully incorporated by catching up to evolving technological trends and creating market dynamics of its own. As any marketer working in India would know, the influence of media is not the same as every other place. A country with one of the largest populations in the world has a lot of perspectives to consider. Owing to the fact that a vast majority of this population are avid users of the internet only enhances the prominence of digital marketing. As a matter of choice and cultural preferences, a niche has made its way to the World Wide Web, causing marketing geniuses to revise their tactics. The evolving market trends and digital analogies along with changing web algorithms make the internet the playground of digital India, a base of what we call SEO specialists. Crafting the perfect stew to flow with digital scope is a challenge nevertheless. Search engines are saturated with information and need constant updates to keep up with the overloaded web of information. This is where Search Engine Optimization (SEO) plays the vital role, stirring content management for corporates and individuals alike.

SEO deals with the use of keywords to target information on certain websites in line with web algorithms. It’s basically optimizing the content of your website to suit the search engines that retrieve desired information for users. SEO experts cater to this sector of digital marketing in a creative way, setting preferences to businesses that want to grow with digital India. SEO has never been more relevant to business growth than today. There are bundles of resources available on the web to give aspiring SEO professionals guidance, the ultimate core essentials of SEO being a result of raw creativity and an inventive approach. Researching about internet marketing trends is the backbone to SEO, encircling experts aware of suitable inclusions in content marketing for any given firm. Unlike ever before, SEO is a driving factor to healthy web traffic simply because search engines are the main preference for anybody who wants to get information. This means that if you get the SEO on the content of your website right, your business will witness more traffic, improving your brand awareness. To stand out among the competitive market in Digital India, implementing the right digital marketing techniques through Search Engine Optimization determines the direction of commercial growth. Choosing the right words, employing the right content marketing and airing the right practices are a high priority. SEO covers more than just a part of content management, requiring a dedicated chunk of knowledge and experience to improve efficacy. As the number of firms increase, the number of qualified SEO specialists increase and India being the hub of digitalization in the 21st century is expected to further bloom into a tech novelty centre in the world. The next war in digital marketing is no longer about advancements in technology but a war for the right content used to create a brand identity, presence and awareness.

If there’s one resource that humanity will never become scarce of, it is creativity. This poses as a forecast in leaps of changes occurring in digital India’s future. Creative content management, SEO being a vital element is and will continue to be the mode of transport for business ideas via the web. As SEO experts can expect a blossoming career path, the digital age will impose far-reaching flexibility on MNCs, Small and Medium businesses. The relevance of SEO goes only as far as how you keep updated with internet marketing fashions. Content by one provider could differ sizeably from another, even if they provide the same services. Controlled by a set of principles that shrink the entire internet into appealing content, SEM regulates the hub of information while SEO is the tool used to breach into search engine databases, allowing compelling content to stand out among the alternatives. To thrive in digital India, the rules of content marketing are now dictated by operative Search Engine Optimization and Search Engine Management (SEM). Through well versed SEO techniques a business can enlist themselves as one of the most popular searches on the web. The rank will improve along with its publicity. In turn, if your website gains more viewers due to crisp SEO, advertising is already taken care of. Knowing SEO is equivalent to knowing all the means by which you can witness commercial success online.



Source by Athira Suresh

There Is A Lack Of Human Resource In India As Outsourcing Is On Track

Human resource in various companies decreased due to high work order and the projects being outsourced. Staff’s salary has been increased in Software Development Industry due to shortage of staff that is taken in the concentration. As the quality of work is improved human resource is to be made more and more capable to this competitive era of outsourcing.

The outsourcing business develops this provided a key to success in the industry like KPO and BPO. Organization that is able to contain at times even lower their costs by better utilization of resources, low infrastructure costs, decreased telecom tariffs, broadband connection cost and the establishment of IT parks. Now for the long term business IT services plays a vibrant role in India as software continues. India’s Information Technology outsourcing industry would have to forge ties with educational institutions for ensuring a larger supply of quality IT – professional for the industry, itself.

IT parks are made for the better procurement and business is run by the main stream The study of financial year forecast that the nation’s IT Outsourcing Exports and services are expected to grow thirty percentages in the next year.

India got 9.2% growth in GDP in net this year that reveals that India is rising in the world’s platform.

In this year, exports of Information Technology software grew by 30.5 % to achieve $12 billion, while exports of BPO, Call center and related services grew by 44.5 percent to reach $5.2 billion. Despite fierce opposition in the previous year for Offshore Outsourcing from politicians and employee’s union in USA the growth in IT outsourcing exports came swiftly.



Source by Mukesh Pandey

Detailed Information About the Best 10 IT Companies in India

1. Tata Consultancy Services (TCS): TCS founded in 1968 has its headquarters in Mumbai and is currently leading the IT industry due to its IT consulting and IT services in India. J.R.D Tata is the founder of this company, and it is presently conducted by the CEO of the company, Mr. Natarajan Chandrasekaran. Its branches are widespread in 46 countries around the globe, and the company has gathered 300,464 recruits approximately. The company now shares the list of top most IT enterprises in the world with HP, IBM, and Accenture. TCS has maintained its position at the top amongst all the other IT companies that are operating in India. TCS with more than 40 years of experience along with its 59 subsidiaries, offers services that are related to technology and strives hard to maintain the quality standards thus imparting a world-class service. This is why; it has earned an uncompromising position in the Top 10 IT (Information Technology) companies in India.

2. Infosys: Founded Mr. Narayana Murthy along with all the other fellow partners in the year 1981, Infosys has its headquarters in Bangalore. It has 94 development centers and 73 offices that operate throughout the world. The employees that are working for this massive company are 160, 45 in approximate numbers. Apart from known for its excellent contribution to the IT industry worldwide, it has secured a position in The Top Ten Greenest Indian Brands. From around three decades, this company is focused on bringing some of the best technological ideas to life with amazing enterprise solutions to the world and its clients.

3. Wipro: Mr. M.H. Premji founded Wipro in the year 1945, and this company is currently functioning under the supervision of CEO T.K. Kurian. The company has 146,053 employees and has its wing widespread in almost 61 countries throughout the world. Wipro Limited provides complete IT services and solutions that focuses on core IT norms. It is the first company to be bestowed with Gold-Level Status from Microsoft and is the first company to use six sigma.

4. HCL Technologies: A massive $5.2 billion company, HCL Technologies brings engineering and IT services to the customers all under one roof. It is headquartered in Noida and operates in 31 other countries as well. It has approximately 90,190 people working under it and engages the employees to bring out their maximum potential for the betterment of the company. It is listed as one of the Fab 50 companies in India and mentions Employees First, Customer Second in its logo. The employees work to deliver the best services that HCL is known to provide and provides the best services to all the clients.

5. Tech Mahindra: Partnered with British Telecommunications PLC, Tech Mahindra is a part of the Mahindra Group and is one of the biggest service providers in communications services. This has helped it in bagging a spot amongst the Top 10 IT (Information Technology) companies in India. Founded in 1986, this company has its headquarters in Mumbai and has 89,500 employees serving in 49 countries. Its services are of a broad spectrum that includes, Business Support Systems (BSS), Security Consulting and Testing, Operations Support Systems (OSS), Mobility Solutions, Network Design & Engineering and Next Generation Networks. The flexible services allow the employees to participate in all the areas of technology that has led to an increase in the position of this company to the top.

6. Oracle Financial Services: Headquartered in Mumbai, Oracle Financial services is an auxiliary company of Oracle Corporation and was founded in 1990. The company 900 customers approximately and it has reached this position through marketing, sales and support services in over 27 locations worldwide. Through a massive count of 32 business partners who belong to the corporate world, OFS has represented itself in over 85 countries around the world. The company has 10,000 employees approximately and has been finding its way into the banking sector as well. The revenue earned by the company accounts to Rs 2396 Crore, which is quite significant.

7. Mindtree: Earning its name in the list of Top 10 IT (Information Technology) companies in India, Mindtree is a company with more than 13000 employees and has its headquarters in Bangalore. The company was founded in the year 1990 and is now led by Mr. Krishnakumar Natrajan, who is the CEO of the company. Mindtree has grown and developed as a firm to serve 13 countries in the world and has 28 offices located all over the world. The approach is entirely consulting driven, and the company’s core services are focused on the areas like SAP and Infrastructure Management including many others.

8. Mphasis: Earlier known as Mphasis BFL Limited, Mphasis was founded in 2000 resulting from the merger of two companies BFL Software Limited (India) and MphasiS Corporation (U.S.). It is an IT company situated in Bangalore and is majorly owned by Hewlett-Packard. The company covers maximum areas in the industry, including healthcare, communications, and many others. Employing 50,000 people under it, Mphasis seems to have a bright future considering its growth and the type of services that are offered.

9. Polaris Technology: Headquartered in Chennai, Polaris is employed with 12,500 people that are operating throughout the globe. The company was founded in the year 1993 and is presently on the run to develop a stronger position with a stringent business vision. Polaris also launched the first center to offer Financial Technology in the year 2013, and is the first center in the world dedicated to this stream. With its incredible services, it is known to embark its position in the business world.

10. Rolta India: Positioned in the list of Top 10 IT (Information Technology) companies in India, Rolta has its headquarters in Mumbai. The company is led by the current Managing Director and CEO of the company, Mr. Kamal K Singh. Rolta has its branches in Gurgaon, India as well as Canada. The company has gained popularity through its software services that are offered to various renowned clients. The company provides systems integration, software services and consulting to the US municipal utility.

The contribution of Top 10 IT (Information Technology) companies in India is tremendous as it employs the most skilled and talented youth from India thereby showcasing their true potential in the global markets. Through the introduction of these companies, India’s revenue through the IT services has not only increased but has been touching the skies. Knocking the doors of the economy in India, these companies will now be a ray of hope for the IT industry in the country and its expansion into the global markets. Considering its growth and the potential to hire maximum employees, these companies will stand as the pioneers of the IT industry in India.



Source by Sourabh V

How Is the Demand for Mobile App Developers in India?

Mobile apps first made its appearance in the year 2008. It’s not even a decade since the evolution, they have grown to an extent where every mobile user now uses a vast array of apps in their everyday routine. Be it booking a cab to reach the workplace, ordering lunch or reserving a table at a restaurant, and the app can do it all. In fact, mobile app development company in India is continuously receiving demands for building apps in different categories.

Nowadays, mobile apps and mobility solutions are majorly responsible for the growth and brand building for any entrepreneur. Finding good mobile app developers is not a hard job but finding a right developer for your app, is an arduous challenge. The cellular apps are developed with high pace as per the increasing rate of smartphone users. Nowadays it is one of the fastest growing sectors for which the demands for mobile app developers in India have also increased. So, it’s the golden opportunity for the new talents in India apply their expertise in this field. So the developers have to be aware of the technological changes that are taking place in the mobile world. India’s mobile phone industry is booming! It will require around 200 million application designers by 2020. At present, there are just 50-70 thousand expert mobile application engineers in India to hire a mobile developer for development, which is lacking. By 2020 there will be more than billion telephones associated with the web. So I estimate that we will need 20 million developers in India at that time.

Let’s get into the steps of hiring a top rated developer.

• Determine the metric of success

• Evaluating their portfolios

• Don’t just think about pricing while hiring

The rise of India’s mobile app economy has led to a dramatic increase in the demand for mobile talent. As businesses race to capitalise on the opportunities of this new economy, it has led to intense competition for skilled Android and iOS developers.

Since E-Commerce is vividly rising in India and it is something which will undoubtedly capture the whole market very soon, the demand for app developers is immensely high and positive. As we all know that any E-commerce is incomplete without M-commerce, so apps are one of the very fruitful methods of accessibility and usability as a large crowd prefer mobile phones for maximum purposes.

The demand for app developers in India is expected to Increase since people are getting comfortable with mobile applications. Indians are considered hardworking and dedicated professionals, which puts it on the world map when it comes to outsourcing. Another reason why people prefer Indians over everything else is the assurance of best quality at reasonable price. When this market started to rise, people from the west began eyeing to India for their requirement. It helped many Indian tech-savvy professionals and experts to expand their expertise in the field and grow.

Companies are now more focused on:-

• Hire Android and iOS app developer

The continually increasing demand for user-friendly application is undoubtedly growing demand for mobile app developers. Indians are considered hardworking and dedicated professionals, which puts it on the world map when it comes to outsourcing. Hiring process initiates the communication and before that comes research. There are several platforms where you can search for the developers and app development companies.



Source by Deepanjan Goswami

The State of VoLTE in India

VoLTE might sound like technical gibberish to most people but this acronym may very well be the future of mobile voice communication. VoLTE will allow phone operators to streamline their data and voice infrastructure, making it more efficient. But what exactly is it?

Consumers may not realize it but 4G was designed solely to carry data which means that even users who are on 4G networks still rely on 2G/3G to make phone calls. Voice over LTE or VoLTE is a technology that allows voice to be carried over 4G networks.

Why VoLTE Now?

But more than technology is at work here. There are other reasons why operators want VoLTE and that is the proliferation of VoIP calling through apps such as WhatsApp and Facebook messenger. These apps have already reduced SMS revenues for operators and with the increasing coverage of 4G networks, they may become a formidable threat to voice revenues in the future. VoLTE will allow operators to offer HD quality voice calls that can prevent users from switching over to other applications.

VoLTE Status in India

However even as this technology promises to help beleaguered mobile operators across the world, its wide rollout is still very far in the future especially in India where 4G networks are only now taking off. For VoLTE to become viable, a number of factors have to come together. Consumers need access to VoLTE-enabled smartphones and operators need wide 4G networks across the country to ensure that there are no dropped calls when users are on the move.

Currently only a very few operators like Airtel, Vodafone and Reliance offer 4G networks in the first place. Additionally, VoLTE requires spectrum in the 2,300MHz band which only Airtel, Aircel and newcomer Reliance Jio have at present. Even though Bharti Airtel offers 4G network access throughout most of India, it can offer VoLTE in only nine circles out of the total 22 in the country. On the other hand Reliance Jio has a pan India license for VoLTE but has to build out its other infrastructure since it has only getting started.

The presence and availability of VoLTE capable networks is just one part of the equation. Not many users in India have VoLTE-enabled phones to utilize the service. VoLTE smartphones can be quite expensive for a price-sensitive market like India, although a number of manufacturers have announced plans to bring lower-cost devices with the required VoLTE circuitry. It remains to be seen if carriers can seamlessly deploy VoLTE and retain customers or they will continue to lose the battle with OTT VoIP/messenger apps.



Source by Bhagwad Park

Top Engineering Colleges In India Will Surely Assist You In Carving A Niche For Yourself

India is renowned all across the globe for the speedy growth of its high-technology sector and the pace with which it is developing. Name any sector and you will surely find that India is making a strong foothold in the same on a global scenario; India has created outstanding advances. One of the foremost reasons of such development is that India constantly churns out highly witted and expert engineers from the top engineering colleges in India, virtually every year.

India keeps on nurturing an enormous pool of engineers with stupendous technical skills that believe in creative and ingenious thinking to bring revolutions within the technology sector. Engineering colleges in India have all the obligatory features in place which will surely sweep the engineering aspirants off their feet.

They encompass preeminent infrastructure, revolutionary teaching standards, experienced and expert teaching faculties, excellent placement opportunities, research prospects and a lot more. The unprecedented success of the top engineering colleges in India has witnessed the mushrooming of more and more engineering colleges in every nook and corner of this incredible nation.

Amid the top engineering colleges in India, the elite group of IITs (Indian Institute of Technology) enjoys a special and top notch stature. Doing a bit of innate research on the World Wide Web will surely le you lay your hands on a list of the top colleges in India which appeals to your penchant. Apart from it, you can also search the internet for engineering colleges pertaining to your locality. For example if you reside down south, you can search the web for top colleges in Tamilnadu or top colleges in Chennai.

You can choose from an assortment of government colleges and private colleges in India. The sheer number of courses accessible will also sweep you of your feet as you will surely find a course which appeals to your penchant. Some of the most sought after courses are: – electronics, computer science, information technology, plastic, aeronautical, sound, automobile, civil, biotechnology and a lot more. In such milieus, the internet is your best counselor and guide which pave the way for admission into the top colleges in India.

Some of the names which stands out from the rest when it comes down to the top engg colleges in Tamilnadu are: – IIT madras, National Institute of Technology, Tiruchirapalli (NIT-T), Anna University Coimbatore, PTR College of Engineering and Technology, CR College Of Engineering & Technology (CRCET), Saranathan College of Engineering and a lot more.

In a similar fashion, if you want to search for top engg colleges in Chennai, you will come across names such as: – SSN College of Engineering, SRM University, Hindustan University, VEL TECH Technical University, Indira Gandhi Institute of Aeronautics [ IGIA ], etc.



Source by Pankaj Kumar Singh

Top 10 Engineering Colleges in Chennai

Indian Institute of Technology (IIT Madras):

IIT Madras was established in 1959. The college is one among the foremost institutes of national importance in higher technological education, basic and applied research. IIT Madras is a residential institute with nearly 460 faculty, 4500 students and 1250 administrative & supporting staff and is a self-contained campus located in a beautiful wooded land of about 250 hectares.

Entrance Exam: The entrance exam for IITs is JEE (Joint Entrance Examination) Advance. Students clearing the JEE Advance can seek admission to various IITs.

Campus Facilities: The college infrastructure includes facilities like Library, Classrooms, Computer Center, Workshop, Banks, Canteens, Guest Houses and Transport.

Placement: The Indian Institute of Technology, Madras is one of the most reputed institutes for technological education and research in India. Some of the top recruiters are 3DPLM Software Solutions Ltd, Bank Bazaar, Citicorp Services India, Deloitte, Essar Group, FMC Technologies India Pvt Ltd, Hewlett Packard, Infosys Ltd, ITC Ltd and ONGC.

College of Engineering:

The College was started as a Survey School in the year 1794, and was established as a college in 1859. It was finally set up into a technical institute in 1978. The Guindy College of Engineering is one of the oldest Engineering Colleges in the country today.

Entrance Exam: The entrance exam to seek admission in the College is TANCET (Tamilnadu Common Entrance Test).

Campus Facilities: The College has the provision for Library, Sports, Auditorium, Workshops and Laboratories in the premises.

Placement: The Centre for University and Industrial collaboration (CUIC/Placement cell) provides the infra-structural facilities to conduct group discussions, tests and interviews besides catering to other logistics. The industries, which approach the institute, come under the purview of Core Engineering industries; IT and IT enabled services, Manufacturing Industries, Consultancy Firms, Finance Companies, Management Organizations and R and D laboratories, etc.

Madras Institute of Technology (MIT):

MIT was established in 1949 by Shri.C.Rajam. It was the rare genius and daring of its founder that made MIT offer courses like Aeronautical Engineering, Automobile Engineering, Electronics Engineering and Instrument Technology for the first time in our country. Now it also provides technical education in other engineering fields such as Rubber and Plastic Technology & Production Technology. It was merged with Anna University in the year 1978.

Entrance Exam: MIT accepts students through the single window counseling that is conducted by the Anna University, Chennai. The single window counseling accepts applications to constituent colleges and colleges affiliated to Anna University.

Campus Facilities: The College campus has facilities for Library, Hostels, Health Centre, Classrooms, Sports Facilities, Computer Centre and Workshop.

Placement: The placement cell at MIT is attached to the Centre for University and Industrial Collaboration (CUIC). The placement activities of the constituent colleges of Anna University are scheduled by the CUIC.

SRM University:

The SRM University is a deemed university and was established in 1985. It was formerly known as SRM Institute of Science and Technology. SRM is accredited by NAAC with ‘A’ Grade in the year 2013. SRM University is placed in “A” category by MHRD.

Entrance Exam: The entrance exam to seek admission in SRM University is SRMJEEE (SRM Joint Engineering Entrance Examination).

Campus Facilities: The college infrastructure has facilities like Laboratories, Libraries, Wi-Fi, AC Auditorium, Hostels and Book stores, Dining Halls, Cafeterias and Gymnasium.

Placement: The consistent placement record illustrates the commitment to the success of the University. SRM University has a 100% job placement record. Students have no trouble finding coveted positions in reputed corporate and business houses that visit the campus every year, offering an excellent salary package on par with international standards.

Sri Sairam Engineering College (SSEC):

SSEC was established in 1995. The college is affiliated to Anna University, Chennai, approved by AICTE, New Delhi and accredited by NBA.

Entrance Exam: The entrance exam to seek admission in the college is Tamil Nadu Engineering Admission (TNEA) exam.

Campus Facilities: The College campus has the facilities like Library, Classrooms, Laboratories, Healthcare Center, Sports and Games, Cafeteria, Bank, Transport and Hostel.

Placement: The placement cell at SSEC is an integral part of the institute. Training activities are organized throughout the year in an effort towards preparing the prospective students for the campus selection programs. Some of the top recruiters are TCS, HCL, Infosys, HDFC Bank, Voltas, Syntel, Oracle, Aircel and Ford.

Sathyabama University:

This University was established in 1987, formerly known as Sathyabama Engineering College by Jeppiaar Educational Trust. The Ministry of Human Resources Development, Government of India has granted Deemed University status to the college in 2001 and University status in 2006 under section(3) of the UGC Act, 1956. The University has been awarded B++ grade by National Assessment and Accreditation Council (NAAC) and ISO 9001:2000 for professional quality management.

Entrance Exam: The admission to B.E., / B.Tech. Programmes are done solely on the basis of the performance in the All India B.E/B.Tech Entrance Examination conducted by Sathyabama University.

Campus Facilities: The College has provision for Library, Laboratories, Internet Facility, Hostel, Health and Fitness, Conference Halls, Bank and ATM, Transportation and Sports.

Placement: The University have full-fledged placement cell, which monitors the employment opportunities and arrange campus interviews for the final year students. Some of the top recruiters are Alstom, American Express, Asian Paints, Apsara Innovations, BirlaSoft Technologies, Blue Star Air-Conditioners, BPL, CADS Software, Cater Piller and CITOS.

Vellore Institute of Technology (VIT):

VIT was established under Section 3 of the University Grants Commission (UGC) Act, 1956, and was founded in 1984 as a self-financing institution called the Vellore Engineering College. NAAC has re-accredited VIT University with an ‘A’ grade.

Entrance Exam: B.Tech degrees from VIT University are achieved by successfully getting through the VITEEE (Vellore Institute of Technology Engineering Entrance Exam) conducted every year.

Campus Facilities: The campus facilities include Conference Facilities, Computing Centers, Smart Classrooms, Library Facilities, Campus Amenities, Sports & Gymnasium, Hostels & Dining, Swimming Pool, Transport and Health Service.

Placement: VIT University has been consistently setting records of campus placements amongst private institutions in India. Over 400 recruiters from Core Engineering and Software companies visit each year. Some of the top recruiters are Accenture, Cognizant, Wipro, Infosys, Reliance Industries, Reliance Power, Tata Power, Tata Bluescope Steel and Crompton Greaves.

St. Joseph’s College of Engineering (SJCOE):

The Jeppiaar Educational Trust was formed in 1987 under the leadership of Dr. Jeppiaar, Founder-Chairman & Managing Trustee. St. Joseph`s College of Engineering was established under the guidance of Jeppiaar Educational Trust in the year 1994 as per the rules of government of Tamil Nadu. It is a Christian Minority Institution and is one of the Tier-1 Institutions in Tamil Nadu.

Entrance Exam: The students have to write JEE Mains and Tamil Nadu Professional Courses Entrance Examination (TNPCEE) to seek admission in the college.

Campus Facilities: The college infrastructure includes Indoor auditorium, conference hall, open air theatre, central library, book bank, internet facility, hostel, mess, transport, bank, gym, etc.

Placement: It nurtures Industry institute interaction and moulds and mentors the students to be fit for the placement. It also provides job opportunities by bringing companies for campus recruitment to all eligible students of the final year. It enhances and employs current practical and technical knowledge of the students. Some of the top recruiters are L&T Infotech, Cognizant, Wipro, Mphasis, Infosys, Virtusa, NTT Data, Federal Bank, Verzon, MRF, SAPE International, Sasken, etc.

Vel Tech Dr.RR & Dr.SR Technical University:

The University was established in 1990 by Vel Tech group of educational institutions by a well known industrialist couple Dr.R. Rangarajan and Dr.R. Sakunthala Rangarajan dedicated to public service. Vel Tech has earned accreditation by the National Board of Accreditation, New Delhi for all the degree programmes. It has been duly declared as deemed to be university by the UGC and notified by the Ministry of Human Resource Development, Government of India, New Delhi.

Entrance Exam: The entrance exam for B.Tech. Degree programmes is VTUEEE (Veltech Technical University Engineering Entrance Exam) conducted every year.

Campus Facilities: The colleges has facilities like Library, Classrooms, Laboratories, Resource centre, Canteen, Conference Hall, Computing Laboratory, Transportation, Hostels and Medical facilities.

Placement: The placement cell of the university provides placements to students as they enter their pre-final year. Some of the top recruiters are Accenture BPO, Bajaj Allianz-Life Insurance, Cognizant Technology Solutions, Global Technologies, HDFC Life Insurance, Infosys Technologies LTD, MAX Newyork, Life Insurance, Mphasis (EDS), Reliance Infocom and Thomson Scientific.

B.S. Abdur Rahman University(BSAU):

B.S. Abdur Rahman University, Vandalur, (formerly B.S. Abdur Rahman Crescent Engineering College) has been established under section 3 of the UGC Act 1956, which has now been upgraded as B.S Abdur Rahman University, was an institution acclaimed throughout India for its quality in teaching and research.

Entrance Exam: BSAUEEE (B.S. Abdur Engineering Entrance Examination) is the entrance exam which is conducted for taking admission to 4 years Bachelor of Technology (B.Tech) programme.

Campus Facilities: The campus has facilities like well stocked library, well maintained laboratories, community hall, mosque, convention center, computer center, cafeteria, health center, outdoor game courts and transport service.

Placement: Some of the top recruiters are L&T Infotech, Igate, Mphasis, Mindtree, Prime Focus Technologies, Polaris, Saint Gobain, IBM and Wipro among the others.



Source by Anjana Krishnan

Biometric Revolution In Indian Banking

More so often Indian bankers are confronted with a perplexing question that whether a person transacting is their actual client or a fraudster. And this issue can better and accurately be answered by biometrics science only. The idea of biometrics banking has revolutionised the whole Indian banking system. And the extent of revolution is such that people are excited to replace their banking PINs with their fingerprints. Accessibility to biometrics data is of great use when it comes to recognising who exactly is transacting with the banks. It relieves the doubt and works towards the prevention of fraud and facilitates safe and seamless transaction.

The biometric machines are simple yet explicit, and that’s the reason they are gaining popularity among Indian bankers. And banks across the country are in their stride to set-up ATMs empowered with biometric technology. The technology is significantly contributing towards tapping the potential of promising rural market.Biometric ATMs are looked upon as one of the most viable options for the countryside, considering the illiteracy prevailing there. Though these machines are expensive to install, they offer high security and allowing banks to expand their scope rapidly.

Biometric technology has a great potential to play an exclusive role in the banking industry about convenience, safety and efficiency. It has a great perspective when it comes to online mobile banking and payments. It offers comfortable and secure verification of the identity of customers while unbundling of payments. Biometric authentication adds to the convenience and therefore replacing other hamstring authentication procedures. The system is efficient enough to come the fall over back systems such as loss of password or resets password. Further, the banks are in a position to define the role, usage and function of the technology depending on the risk associated and customer acceptance.

Now, people in India have an online biometric identity in the form of an Aadhaar card. Banks across the country have linked the accounts with Aadhaar to get the biometric information of the account holders. An Aadhaar card provides online verification and authentication by using fingerprints and other biometric details at any time and from anywhere. It has not only allowed the government to transfer the benefits of their schemes directly to all those people for whom plans are drawn and avoid the role of middleman and avert corruption. Banks are also in an excellent position to verify the account holder and have safe transactions.

Biometric banking has significantly changed the way people have looked at the services provided by the banks. Now, a tribal woman from a remote village in India can get her old age pension from an Aadhaar enabled ATM just by pressing her finger. The use of biometric technology has opened doors of financial equality for all those who are lagging behind just because of the barriers of illiteracy and regional language. It enhanced the safety of the transaction and simplified the authentication of customers. It has transformed the business model of banks and allowed them to bring various reforms so that banking services are within reach of the greatest population of the country.



Source by Fahad A. Khan

Biotechnology Thrives in India

LONAVLA, India — In India, Hindu culture trumps all. And although India is a growing hub of technological and biological influence, Hinduism dominates even the sciences. India is ranked 37 among the 82 countries assessed by the World Economic Forum’s Global Competitiveness Report for the “state of their information technology system and its effects on economic growth and productivity.”

Roughly 300,000 engineers graduate from Indian colleges and universities each year. Multinational companies are taking advantage of the talent pool by making major high-tech investments, such as Microsoft’s plan to spend $1.7 billion and hire 3,000 employees in India over the next three to four years.

India’s biotech industry is also on the rise, with 500,000 doctors and nurses entering the workforce annually. Stem cell research in both the public and private sectors has grown considerably over the past few years in India, where politics or faith has not hindered its expansion. As a result, India is home to not one but three national stem cell research facilities.

In Western nations like the United States, however, stem cell research is a hot-button issue. Just a public discussion of the research has triggered furious protests and stirred up government officials. Not so in India, where the Hindu-influenced worldview pervades scientific progress and everyday discourse.

Hinduism, for its part, “doesn’t share the moral skittishness sometimes displayed by Western Christian thought,” said Arvind Sharma, the Birks Professor of Comparative Religions at Montreal’s McGill University. If no life is destroyed when taking stem cells from an aborted fetus, and the purpose is not evil, it would not disturb their morality, he said.

To keep things on an even keel, secular committees issue national directives. In 2004, the Central Ethics Committee on Human Research of the Indian Council on Medical Research circulated ethical guidelines on how to conduct stem cell research. The Draft Guidelines on Stem Cell Research/Regulation stresses that “termination of pregnancy for obtaining fetus for stem cells, research or for transplantation is not to be permitted.” Additionally, “no embryo can be created for the sole purpose of obtaining stem cells.” In 2000, a report on “Ethical Guidelines for Biomedical Research on Human Subjects,” which dealt with genetic screening, was released.

Recommendations such as these are totally in character for the general milieu, said Sharma. “Most moral issues don’t come into the public discourse but remain private.” Using the example of another bioethical controversy that is contentious in the West, he added, “People deal with issues like euthanasia in the context of their families.”

India is officially a secular republic, home to the largest number of Hindus and Muslims in the world. “Nearly every Indian, regardless of religion, is Hindu-thinking and lives according to Hindu culture and philosophy,” said Ram Surat, a Christian convert getting his divinity degree at the Union Biblical Seminary, Pune. For Hindus, this philosophy translates to a respect for all life, a belief in an immutable soul and the body as a vessel.

Even Christians — a growing population in India — do not have as strong criticisms of biotechnology as their Western counterparts. The reason is that Hinduism casts a long shadow even over other religions.

Few Christians in India talk about such issues, said Selva Raj, the Stanley S. Kresge Professor of Religious Studies at Albion University in Michigan. “Indian Christians are much more interested in how to live and coexist with people of other religions.”

“Life and death are not points in a line. It is a Möbius strip,” said Shridhar Venkatraman, an engineer in Chennai who lived for 10 years in the United States. “All living things work toward escaping this cycle,” and so life and death are personal issues.

The news describes discoveries in science as well as the furor they cause in the West. But in general, the discussion is digested silently. “Bioethics is only discussed by the very few elite,” according to Dhruv Raina, a professor at the Zakir Husain Centre for Educational Studies at Jawaharlal Nehru University in New Delhi. “In general, the well-being of people prevails over ideas of danger,” said Raina, who researches the relationship between science, societies, values and culture.

Hinduism, itself, is not a monolithic entity. “Unlike Christianity, Hinduism is not a codified religion with a single papal authority to pontificate on every subject,” said Jayanthi Iyengar, a practitioner of the Art of Living, in Pune. “You won’t find a position on these issues like the one the Catholic Church has on abortion or genetic modification,” Iyengar said.

“Hinduism has a fulcrum of pragmatism,” according to Lalitha Khanna, a researcher with a Delhi-based think tank. “What is good for making a better world is condoned, even eagerly embraced. Stem cell research, therefore, doesn’t bring out the fierce opposition that Christians in the West probably experience and evince,” she added. Religious mandates would be out of place here. “Every sect and subsect has a guru of its own and will not follow the religious directions of another,” said Khanna.

Cloning is also not a dirty word in India. “Hinduism will not have any major conflicts with engineered life forms of any kind because the tradition has always had multiple life forms and considers any and all of them as co-travelers on the Möbius strip,” said Venkatraman.

“We are culturally desensitized to the possibility of the existence of such things,” added Sharma. Case in point: The Hindu god of good beginnings, Ganesha, is human with an elephant’s head; the god Vishnu came to earth as a narasimha — half man, half lion.

Most Indian children learn these stories growing up, regardless of religion. “At the level of practice, I think Indian Christians are pretty pragmatic in their use of technologies,” said Rowena Robinson, an associate professor of sociology at the Indian Institute of Technology, Bombay. “I am not sure if the ideological implications cause much wringing of hands,” she said.

It is wrong to think science and religion are in conflict in India, added Victor Ferrao, a doctoral student at the Jnana-Deepa Vidyapeeth seminary in Pune. In his hometown of Goa, Ferrao leads a community science-and-religion dialogue group. “Developments in science make the dialogue urgent,” he said, “but science and religion are correlational.”



Source by Chhavi Sachdev

Technological Impact: On RBI Policies

The Reserve Bank of India or RBI has started depending hugely on technology nowadays. Let us see how these technological tools are influencing the lives of common men.

THE UNIQUE IDENTIFICATION AUTHORITY OF INDIA and cards issued by them: Issuance of these cards are done by capturing the biometric details of every citizen of the country. These details are now made mandatory for any financial transaction.

What is a card issued by UIDAI? One such card is a card holding a number assigned to every citizen of India by the UIDAI or THE UNIQUE IDENTIFICATION AUTHORITY OF INDIA and the card commonly named as the AADHAR CARD.

Technology behind it: The technology is foolproof. The Iris and Fingerprints of a person are captured, scanned and held into a card. The entire process is done by very sophisticated devices and elite technology was used. This process is called the process of capturing the Biometric Identity of an individual. The Iris and the fingerprint of one individual will never match with the details of another individual in this world. That is why such a system was used. This card is commonly named as the AADHAR CARD..

How secure is it? According to experts the UIDAI details are kept in a highly secured server and it cannot be leaked. But it is only a matter of time to get its efficacy tested.

Demonetization: This is the art of moving currency away from the system and to provide detectable electronic modes of financial transaction. This also involves making the currency notes in circulation as invalid and issuance of new currency notes.

Technology behind demonetization: The technology lies in the art of printing notes. The mint stops printing the notes of old format and the government declares them ineffective. The mint then releases notes of new format.

Reason: The people keeping unaccounted wealth suddenly found the currencies kept in the secrecy of their homes invalid. Hence they are deprived of their unaccounted wealth. Another reason is to make electronic modes of financial transactions almost compulsory.

Backlogs: Very few people keep their wealth in form of notes as it is hard to hide. People who kept it in the form of Gold or other precious things or precious objects those are easy to hide escaped the process. A large part of population cannot even sign their names. How they will conduct electronic modes of transaction?

Reason: The reason behind it is to prevent the increase of black money in the system.

Effectiveness: The literacy rate of India is low. Hence any person having a card can avail any financial facility provided he declares his income properly.

Backlogs: The backlogs of this system are also there. They are:

Misuse: Any wealthy person can put undisclosed wealth into the accounts of one UIDAI number seeded account of another person for a price in order to make their wealth clean.

Even after making this system mandatory a person can disclose his wealth in a partial manner and keep the rest by converting it into other forms like gold.

Tax heavens: Tax heavens like Switzerland, Dubai, Mauritius etc still exist and wealth can be channelized there unless the Indian Government sign a treaty with those countries and synchronise their technical system with the details of non-resident Indians.

Emotional aspect: Instead of fully depending on this system the Government can tell the citizens to declare unaccounted wealth with a penalty so that no lives are lost due to the fear of demonetization.

Thus technology helps and it has helped the government and RBI to recover thousands of crores of unaccounted wealth. But this is just the beginning. We are yet to see the loopholes. Let us see what the tie up of technology and RBI holds for us. This only time can tell.



Source by Suddhadeb Chakraborti