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50 AGs Gun for Google in Antitrust Offensive

The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a US$600 million data Center and California, where Google has its headquarters. Legal experts from each participating state will coordinate with federal authorities.

“There is nothing wrong with a business becoming the biggest game in town if it does so through free market competition, but we have seen evidence that Google’s business practices may have undermined consumer choice, stifled innovation, violated users’ privacy, and put Google in control of the flow and dissemination of online information,” Texas Attorney General Ken Paxton, who is leading the investigation, said Monday.

Google

The attorneys general already have requested information from Google.

Whether a lawsuit will follow the investigation will depend on what evidence is unearthed.

“Google’s dominance alone justifies an investigation just to ensure they aren’t mis-acting,” noted Rob Enderle, principal analyst at the Enderle Group, “but the evidence they are is damning.”

The U.S. Department of Justice is looking into Google parent company Alphabet, which has said it will cooperate with the DoJ, and with federal and state regulators in the U.S. and around the world.

Mighty Google

U.S. digital ad revenues hit a record $107 billion in 2018, according to the Interactive Advertising Bureau. That’s 22 percent more than 2017’s $88 billion.

Google will account for more than 37 percent of the U.S. digital ad market this year, worth $48 billion, as well as nearly 75 percent of spending on U.S. search ads and 33 percent of the mobile ad market, worth nearly $29 billion, eMarketer predicted.

Overall, Google will capture more than 20 percent of all U.S. ad spending this year, both online and offline, according to eMarketer’s projections. However, Amazon and Instagram have been growing digital ad market share at Google’s expense.

For example, 52 percent of more than 500 e-commerce and marketing leaders Yotpo surveyed earlier this year, representing direct-to-consumer brands worldwide, said their firms were increasing investment in Facebook ads. Eighteen percent planned to spend more on Amazon advertising. Facebook dominated the ad spend of the largest, most established brands.

The Dilemma for Google and Marketers

A survey of more than 3,000 consumers in the U.S., the UK and Canada, conducted by Harris Poll and RedPoint Global, found the following:

  • 63 percent of respondents expected personalization;
  • 52 percent said getting unique offers showed a brand recognized them as individuals;
  • 54 percent expressed willingness to share personal information with companies if it would be used to create a personalized experience;
  • 74 percent considered it very important or absolutely essential that they be told what information would be collected.

Google’s Checkered Past

Google’s tracking and collection of user data — which it needs to provide personalized results — rubs many consumers and government officials the wrong way.

Google and YouTube recently were fined $170 million by the U.S. Federal Trade Commission for allegedly violating children’s privacy.

French regulators earlier this year fined Google about $57 million for data privacy violations.

The EU this year fined Google $1.7 billion for abusing the online advertising market. It imposed a $5 billion for Android antitrust violations last year; and $2.7 billion for manipulating search results in 2017.

Google “has proven that they are unwilling or incapable of providing users with mechanisms to protect themselves from covert tracking, data sharing, data breaches and compromising privacy,” remarked Colin Pape, founder of Presearch.

“With such massive reach and influence on individual lives, the political process and the economy, their service is too important and their growing power too dominant to be left unchecked,” Pape told the E-Commerce Times.

Read More- The 9 Best Games of 2019, So Far

A Creature of the Times

Google and its competitors emerged in a brave new world “where data is currency and the consumer is actually an equal participant in setting the exchange rate on a transaction,” noted Liz Miller, SVP of marketing at the CMO Council.

They “didn’t have a set of guidelines that helped both businesses and consumers navigate what opting in to navigation services meant,” she told the E-Commerce Times. “Innovators see ahead of the curve — and some may end up writing that story outside of lines that are being drawn as they are running.”

That said, old definitions and standards will not serve any inquiry, Miller noted. “Everyone involved in this new dynamic needs an update, Google included.”

The Possible Result of the Probe

If the attorneys generals find that Google’s dominance of sponsored search placements is unfair competition, it “may free search again and rebalance the SEO/SEM dynamic,” Miller suggested.

“It wouldn’t be shocking to learn about yet another shift in algorithm,” she said, but “I doubt it will shift how Google and other digital data-forward organizations target and engage with customers — especially those customers demanding more relevant and personalized experiences.”

If Google is forced to separate search from its other services, it would not be able to personalize search results to the degree it currently does, said Presearch’s Pape.

“Advertisers may end up with more transparency on their ad spend and also receive higher-quality traffic,” he noted. It also could make competitors’ offerings more attractive, “significantly improve trust in Google,” and reduce the company’s liability for housing and protecting massive amounts of integrated data.

“If Google follows typical practice, its executives won’t take this seriously enough until it’s too late to avoid a draconian outcome,” Enderle told the E-Commerce Times, noting that Google could be crippled by collective judgments levied by all 50 states participating in the investigation.

The 9 Best Games of 2019, So Far

We’re officially past the half-way point for the year and that means it’s time to stop and take stock of what we’ve gotten so far. 2019 has had a couple of pretty good games already with a lot more awesome stuff to come, the likes of Doom Eternal promising a hell of an end to the year. That’s the future, though.

war games

So, what’s the cream of the crop thus far? As always my list won’t contain Nintendo games or mobile titles since I focus on PS4, Xbox One and PC. Do also keep in mind that I can’t play everything, so certain titles might be missing, such as Sekiro: Shadows Die Twice.

With that out of the way here are what I currently hold to be the 9 best games of 2019 so far.

Devil May Cry 5

Devil May Cry 5’s combat is like a blood-spattered piece of art-work painted by a crazy artist using his own sweat and tears to water down the paint. It is sublime on nearly every conceivable level. It’s buttery smooth, wholly effortless, simple to learn and yet mind-numbingly hard to master. And when you start to get good at it you feel like such a fucking bad-ass.

If the fighting wasn’t somehow enough then the absurdity of everything else most certainly is. Devil May Cry is bat-shit insane in all the best ways and Devil May Cry 5 knows it. The story is both engaging for fans and just plain funny because of how absurd it all is. It’s like someone took a soap opera, tossed in some demons and then covered the whole thing in piles cheese.

All in all, I’m pretty damn pumped about a potential Devil May Cry 6.

Checkout best gaming console and their reviews if you haven’t bought any.

Crash Team Racing Nitro-Fueled.

Kart racers represent the purity of games, I reckon. Cutesy characters atop little karts belting around tracks while trying to murder each other with various weapons. That’s the sweet innocence of video games right there.

Beenox did a hell of a job bringing Crash Team Racing back to life. The graphical treatment alone is superb. It looks like I remember the game being, even though I know in my heart that the Crash Team Racing looked nowhere near as good as this. Then Beenox tossed in kart customisation, multiplayer and Grand Prix events for good measure.

But of course it’s the gameplay where Crash Team Racing shines. It’s a testement to design of the game that Beenox didn’t change the racing that much, instead just refining it here or there. The power sliding feels great, the track designs are superb and there’s a higher skill ceiling than most other kart racers. I perhaps over-confidently pronounced Crash Team Racing Nitro-Fueled better than Marion Kart 8, but I believe it to be true. It’s a hell of a game and if they sort out its few problems then it will be a masterpiece.

Anno 1800

Sometimes you just want to kick back and enjoy building something from the ground up. Anno 1800 was my introduction to the franchise so I’m in no way qualified to compare it to its ancestors, but taken on its own I found Anno 1800 to be deeply engrossing.

I think what I wound up liking the most is how the economy all links together and how you wind up needing to spread to other islands to feed that economy. When you hop over to a new place it’s like building a whole new city all over again before then setting up trade routes between your new town and the old one. Once you have a complex set of routes shipping goods from island to island it feels pretty satisfying.

Also satisfying is just buying out the opposition. I don’t know what that makes me so happy, but buying up shares in opponent’s islands brings a smile to my face.

Learn More- Technology Could End Mass Shootings

Days Gone

Sony really have been on a roll with their exclusive games and while Days Gone might not have hit the same highs as the likes of God of War or Marvel’s Spider-Man it’s still a damn good zombie game in its own right and serves to further cement the fact that Sony destroyed Microsoft this generation in terms of exclusives.

What sticks out about Days Gone to me the most isn’t tackling the big hordes of zombies or the guns or even the story. No, it’s cruising the desolate roads of a world in ruin on my bike, just taking it all in. Fast-travel was always an option but I’d typically choose to ride to the next goal, maybe stopping to quickly investigate a site or help out a stranger.

Main character Deacon might seem like a generic tough guy on the outside but he’s a surprisingly deep character. He never recovered from the loss of his wife and only has a single friend left in the world and spends a lot of the game trying to keep that friend alive. Deacon is terrified and close to mentally snapping for much of the game, and he tries to hide it from the outside world. He doesn’t want to seem weak and in doing so massively overcompensates, and yet people like him. He can’t hide everything and people manage to see beyond his exterior.

DiRT Rally 2.0

The thing that DiRT Rally 2.0 does better than almost any other game is that it constantly makes you feel like you’re on the very edge of your abilities. The loose surfaces, the powerful cars and the fantastic sense of speed all put you about 0.1 of a second away from complete disaster. It creates a thrill that most other racing games can’t hope.

The only thing missing is VR support. The first DiRT Rally is immense in VR, though you’ve got to have some good VR legs under you to handle it, I reckon. VR support for DiRT Rally 2.0 is coming, though, and I frankly cannot wait. The feeling of being in the car and holding on for dear freaking life will be awesome.

Aside from that, though, DiRT Rally 2.0 is the best kind of racing game: one that’s a little bit scary.

Battlefleet Gothic: Armada 2

They’re really onto something with this little Battlefleet Gothic series. The first game served up some great tactical space battles set in the Warhammer universe, but the sequel expanded on the idea greatly. A big new turn-based campaign built on the original with a lot more opportunity to flex the old brain matter. There’re planets to capture, resources to manage, numerous enemy factions and fleets that need to be built and maintained. As I said in my review, a little more meat here would have been welcomed, but it’s still a solid layer of extra strategy.

The battles are just as entertaining. Watching the massive ships clash makes the sci-fi geek in me a little sexually aroused. Don’t judge me, alright.

Gothic 2 wasn’t a massively different sequel, but I think it did enough to move the franchise forward. Since launch a new Chaos campaign was released as paid DLC, but there’s also been a free campaign update that added in a bunch of new stuff including secondary objectives.

The Division 2

I wasn’t really the biggest fan of the original Division but Ubisoft went back to the drawing board, drank a bunch of coffee and thought about what worked and what didn’t. The result feels like a more confident game. The Division 2 knows what it wants to be.

Much like I talked about in Days Gone some of my best memories in The Division 2 stem from isolation. Through it’s impressive graphics and level of detail The Division 2 creates a beautiful disaster, a city in ruin where humans are finding ways to survive and even thrive. As you walk through the streets you can soak up the atmosphere, the sense of a world gone wrong that still has hope.

On the gameplay side of things the combat get heavily improved, the loot is more engaging, the mission designs are stronger and there’s just loads to do. I’ve not been back in a while so I can’t comment on the state of the game, but when I left it The Division 2 was a hell of a solo or multiplayer experience.

Mordhau

Mordhau has some big problems with balance and a lack of maps. I’ve stopped playing it now, but I also can’t ignore just how much time I sunk into it and how much fun it brought me.

If you weren’t aware it’s a 32v32 multiplayer game where medieval knights fight over objectives while smashing each other in the face with various types of weapons. It has some big flaws but amidst all that brutal chaos there’s heaps of raw fun to be had, from the superb combat mechanics to the fact that so many players in one place tends to lead to crazy shit happening. I’ve seen people crushed by horses falling off of ramparts, honourable duels in the middle of battles, rock concerts held by lute players and countless examples of non-verbal communication that is somehow both utterly inane yet perfectly understandable.

The big question is whether the developers can keep the game going. They’ve suffered recent, frankly undeserved lashings from the media and have a very vocal community who want to know what’s next for Mordhau. I think the developers are being assaulted by their own success, unprepared for how well the game has done and all the demands that come from it. The gaming community can be a strange place that decries crunch in development and wants quality content, yet still demands new stuff right now. The developers are a small team, so will they be able to feed their audience before that audience begins to wander away?

Blood & Truth

The second Sony exclusive game on this list, but this one is for the Playstation VR. Blood & Truth is a Cockney crime caper that literally puts you into the boots of Ryan Marks. It’s a wild ride from start to finish and while it might not be a system seller, it’s still a bloody good reason to break out the PS VR headset.

What can be irritating about VR games is that reviews and even videos of them don’t actually do them justice. It’s hard to describe the feeling VR can provide of actually being their, of actually holding a gun and actually pulling the trigger. While VR might not completely fool the sense it does make it so much easier to suspend disbelief and just immerse yourself into the game.

Thankfully there’s some actual good game design under all that immersion. Blood & Truth has fun shootouts, absolutely great acting and some nice moments to just play around, like firing off a machine gun while also playing about with a DJ console.

Hope you liked this list. checkout more blog or reviews on gaming console site here. Let me know what you think in comments!

Technology Could End Mass Shootings

Like many of you, I’m tired of being upset about mass shootings and the government’s seeming lack of progress to end them. I’m particularly tired of the partisan bickering around talking points that have no basis in fact. The left wants this to be about guns. The right, fearing that this effort will reduce gun sales, wants to blame mental illness and video games.

What is needed is deep analysis to look at the causes, craft a fact-based solution, and then implement it. To do that, an organization like the CDC needs to do an in-depth analysis of the problem — but the right, fearing (wrongly, I think) that the CDC will conclude the problem is “guns,” effectively has blocked any effort to conduct an analysis.

The United States is the technology leader of the world. Yet for problems like this, instead of using technology, it is using a bunch of preconceptions not backed up by data. Things easily could get far worse.

For instance, in the same issue of The Washington Post where I read about last week’s shootings, there was coverage of a person who killed 20 people with a car instead of using a gun.

My fear is that if we don’t get to the underlying problem, killers will just shift from a weapon set that kills individually (guns) to weapons set that kills en masse (bombs, cars, heavy equipment, etc.). The goal isn’t to stop gun sales — it is to keep people safe.

Analytics could tell us how; it amazes me that the U.S. not only is neglecting to use the technology it is famous for but also that public officials actively are preventing anyone from using it for this purpose.

I’ll close with my product of the week: the Epyc 2, a new processor from AMD that just changed the power dynamics in the server market and will help with the analytics needed to address mass killings effectively.

wikitech-1

Parsing the Problem

I grew up in a very different world. When I was a kid we grew up with guns. We could take knives to school (mostly Swiss Army knives) and it wasn’t an issue. I don’t recall anyone bringing a gun to class, but that was because kids weren’t supposed to use them without supervision.

The NRA was focused on gun safety rather than gun sales, and we arguably were safer. The high schools I went to didn’t look like armed forts, and fights left bruises and not dead bodies.

So, a key part of analyzing the problem is figuring out what occurred over the last 50 or so years that changed the world of my youth into the world kids today are experiencing. It likely isn’t guns, because they haven’t changed that much.

There were some mass killings years ago, but they were pretty much isolated to religious fanaticism or carried out by people we believed were crazy. Also, we were closer to major wars, which educated people better on the results of extreme violence.

My parents and grandparents had been in the military, which taught weapon handling and proper care, something that appears to be sadly lacking with kids today.

We didn’t have the Internet or social media, both of which have become homes for extreme ideas and a set of hostile behaviors I didn’t see as a child. Yes, there certainly were bigots and bullies then, but they mostly annoyed their family’s neighbors and acquaintances. Today, with social media and the Internet, they can impact massive audiences.

We didn’t have video games, but video games — at least right now — don’t teach you how to shoot. So far, studies haven’t been able to connect them as a cause of mass shootings. (Be aware that some recent studies suggest this is nuanced).

Video games may be more effective as an outlet for violence than a cause of it, though, and if that is true, eliminating them might have an adverse impact rather than a positive one.

Learn More- YouTube is giving creators more ways to make money

What We Know (Facts)

Here is what we know: We know video games don’t seem to lead to violence. We know the causes of mass shootings are varied. They do include mental illness, but in most of the cases I’ve looked at, no one was able to take timely action in spite of substantial early indications that a problem was coming.

We know that gun-free zones have been targeted specifically of late, and we know that in regions in the world where gun ownership is not common, attackers use explosives, vehicles and knives instead.

The largest domestic attack in the U.S. used weaponized fertilizer, and the death count exceeded any mass shooting so far.

We also know that when gas stoves were fixed so they couldn’t easily be used for suicides, people shifted to guns, cars, and other methods. That change didn’t eliminate the desire to commit suicide — it just forced a toolset change.

I’m not defending guns here. I’m just pointing out that — given what we know — eliminating them without knowing the unintended consequences could, from the standpoint of risk to our kids or us, make things worse. That kind of irony we don’t need.

This shouldn’t be about the left or right winning an election — this should be about making our world safer. The only way to do that is to attempt to understand the causes of domestic terrorism so we can move to eliminate the causes.

To be clear, I believe both political parties are wrong here because neither has done the work to determine the real cause. The left focuses on the tool, and the right pulls causes out of their collective butts. That does not — particularly in our technology and increasingly data-driven world — solve problems.

Applied Technology

I support the CDC doing this research. The right’s concern that the CDC is biased is unfounded, and that would represent a bigger threat. If the CDC isn’t trustworthy, we have a far bigger problem than mass shootings, given that it is our first line of defense against a pandemic.

So, if the CDC isn’t reliable and unbiased, then fixing that should come first — but I have no evidence that is the case. It appears that the concern stems from fear of what its conclusions would be.

It certainly is likely it would conclude that a lack of a qualifying process to ensure that gun users were properly trained and didn’t have mental issues that would make them dangerous (history of violence, anger control issues, etc.) contributed to the problem.

The irony for me now is that when I was young, that also was the position of the NRA. (The shift away from that, along with the fact that our NRA donations increasingly appeared to be going to enrich NRA leaders is why many of us stopped belonging.)

Once we have established causality, we can craft remedies that will reduce mass killings — not just get a politician elected. We can run realistic simulations, making changes in the virtual world to test theories, so we don’t have to put actual people at risk if our theories regarding remedies don’t have the intended outcome.

For instance, you have someone who has been on the wrong side of a red flag law, and you remove their guns. What does that person then do? Does that individual get more upset and buy another gun illegally? Does the person use a car or learn how to build a bomb instead? It’s possible to simulate things like that now and test these theories without putting real people at risk.

If you wanted to discredit some of the more foolish suggestions, you could run them in a simulation with an active shooter. You could use simulations regularly to train both the folks guarding schools and the kids attending them. (If you had an issue where a guard might fail under pressure, a simulation could surface that issue before the person would be called upon to act in an actual event.)

Applied Protection

Both BlackBerry and Intel last week highlighted technologies that could keep kids safer if they were applied broadly. BlackBerry has several technologies that could keep kids safer. AtHoc is an emergency alerting system designed to alert and guide during any disaster, including a school attack, for instance.

The one BlackBerry announced last week is Intelligent Security, which looks at behavior and sends alerts if that behavior changes.

While this technology currently is designed to prevent theft, it also could be applied to identify a student who suddenly was acting strangely. This information would provide an early alert that something critical was wrong (and that could include students as attackers, like the ones being attacked, or being kidnapped, or having their identities compromised).

Intel, with Honeywell, spoke about an artificial intelligence inferencing technology using a variant of facial recognition to identify people with firearms, and immediately sending an alert if an armed individual were approaching a monitored site (I’m kind of surprised that schools don’t have that now).

This same technology likely could identify where the shooter was located, point first responders to both the attacker and the most injured, and be a huge part of a semi-automated response.

This likely would be more reliable and cheaper than the proposal to increase the number of guards massively. (We know that guards become complacent over time and may fail in the face of real danger.)

Wrapping Up: Data Is Our Friend

We are in a data-rich world. Our ability to analyze and understand massive amounts of data is unprecedented in breadth and scope. Yet for our most important decisions, like protecting our kids, we are divided because we come up with solutions before we even understand the problem.

You don’t fix things by throwing whatever comes to your mind at them. This would be like giving your 6-year-old kid a set of tools and telling him the car wasn’t working so he should go fix it. That kind of BS makes things worse.

We have the tools to analyze this issue fully, and it is an issue that is only tied to guns in this country. In other countries, the issue still exists but they use other tools. Each state in the U.S. is the equivalent of a country elsewhere, so it’s necessary to parse the information to make it like to like. It doesn’t make sense to compare the U.S. to Australia, which is smaller than many states.

If the solution comes from the research, there would be a far greater probability of success. Even if it wasn’t successful, this is an iterative process we can undertake through simulation, so a bad idea that looks like a good idea can be identified before someone dies.

Let’s shift from what isn’t working to something we know will work because our ignorance is costing us our future. Our kids, not any political party, are our future.

I have never seen a rout like I saw last week at the AMD Epyc 2 launch. For almost my entire professional life AMD has been playing second fiddle to Intel, and last week it took over the orchestra.

The most compelling part was that for each segment it had major players like HPE, Dell Technologies, Google, Microsoft, and Lenovo all validating that its new processor was up to twice as fast as Intel’s comparable part. What also was amazing was that AMD often was half the price.

This reminds me of the 2020 Corvette I spoke about last week, in that the Corvette is not only faster than most supercars but also a fraction of the price — and it looks like a supercar. You don’t see this often.

I complain a lot about CEOs who aren’t doing their jobs and are hurting employees, customers, and investors. Lisa Su, AMD’s CEO, arguably is one of the strongest counterpoints out there, in that she and her team just hunkered down and got the job done.

This column is about applied analytics making our kids safer. When Cray’spresenters got on stage, they indicated their new supercomputer based on the Epyc 2 part would outperform 100 supercomputers now in the market collectively, and it could do in seconds what it took the company’s prior-generation supercomputer 28 days to accomplish.

That is seriously kicking butt, and it is a testament, on paper, to AMD’s move in its space being bigger than what Apple did to the smartphone market when it announced the iPhone.

It is that kind of massive performance and cost advantage that will give us the computational capability to solve problems like mass killings, and that this kind of power could be used to solve many of the critical analytical problems facing the world today.

These problems include not only mass killings, but also global warming, better weather prediction, medical research, traffic, and defense. AMD’s Epyc 2 launch was, well, epic — and that makes it my product of the week.

YouTube is giving creators more ways to make money

However, these are the sorts of resources which lock in creators to the YouTube platform, despite threats from other big tech companies like Facebook, Instagram and Snapchat, that just announced new creator shows. To make it simpler for individuals to use YouTube to learn something new, the company is debuting a new feature called Learning Playlists, which provides more construction than is available with playlists today.

The feature allows educational video creators to divide videos to chapters around key theories, going from more basic to more sophisticated. Plus it hides recommendations out of the Watch page — a first for YouTube. It said copyright owners now have to define the timestamp in the video for their articles appears, while creators will have the ability to use an updated version of YouTube Creator Studio to easily get rid of the part of the content connected with the claim.

Learn More– https://techcrunch.com/2019/07/11/youtube-is-giving-creators-more-ways-to-make-money/

At this past year’s VidCon, YouTube also introduced Channel Memberships — an expansion of YouTube Gambling’s previous Twitch-like”Sponsorship” version, where enthusiasts pay a subscription to gain access to particular features related to a favorite station. That being said, YouTube is still under scrutiny for its larger missteps and other practices like the gambling of its recommendation system and its role in creating a pedophilia wormhole; its alleged COPPA violations, which the FTC was alerted to; its capacity to radicalize audiences as they’re pointed into ever more extreme content; its participation to a planet where parents exploit their children for money ; and problems around how it polices”free speech” and hate address, among other matters.

Finally, the site’s fundraising instrument, YouTube Giving, is preparing to exit beta following a year of testing. The feature will launch in the months ahead and become accessible to thousands of U.S. founders. Once live, fans can click a Donate button to contribute to the nonprofit the creator would like to support. Initially, just a couple of reputable partners get to check this feature, such as Khan Academy, TED-Ed, The Coding Train and Crash Course, to mention a few. Creators generally welcome the changes and new features that help them engage fans and make cash (or at least, not lose money).

youtube logo2

In addition, YouTube is expanding its Merch shelf attribute that also launched this past year in VidCon. Its introduction partner Teespring helped founders sell products like t-shirts, hats, phone cases and much more. YouTube took a small commission on the sales, but said the majority went to the founder — along with all the money made from the merch earnings themselves. Beyond the monetization attributes, YouTube also took time to talk concerning the inspirational and educational usage cases on its website. This helps to tackle scenarios in which the Manual Claiming system was being used (or some might say abused) to assert very short — even only one-second long — bits of content, or incidental content — such as when a creator walks past a store that is playing audio, for example.

The company had said in April it had been looking to address this. More than 90,000 stations have used Super Chat up to now, with some earning over $400 per second, thanks to this feature. The thought for Super Stickers seems to be inspired by gambling website Twitch’s Bits emotes and cheermotes, which also bring animated decals into conversation for a method of supporting video creators. However, YouTube’s Super Stickers will possess another look-and-feel, and will be offered across different languages and categories — such as gambling, beauty and fashion, sports, music, food and much more.

The new system lets creators readily mute the audio when the promised song plays, substitute the tune with free-to-use monitors or quickly trim out the infringing content instead of taking their video down. Currently, fans can choose to pay the $4.99 Channel Membership subscription to get unique badges, new emojis and other special perks for example access to exclusive live streams, extra videos or shout-outs. Now, YouTube is introducing a much-requested switch to memberships: amounts. Super Stickers, meanwhile, is meant to match the present monetization tool, Super Chat.

The attribute has already been tested by pick YouTubers, such as the Fine Brothers Entertainment in their REACT channel. Their station membership earnings increased by 6x as soon as they rolled out two more expensive prices tiers, YouTube said. YouTube is rolling out more ways for its founders to engage fans and generate revenue, the company announced today at the VidCon event in Anaheim, Calif.. This past year, YouTube used the occasion to launch new products like station memberships, product shelves, premieres and much more.

This time around, it is expanding several of these existing options with new attributes, while also introducing new products such as Super Stickers and Learning Playlists — the latter that intends to promote the educational use of YouTube. Given Super Chat’s grip, YouTube is introducing Super Stickers, which will start within the next few months. Fans will have the ability to buy these new animated stickers during live streams and premieres in order to show creators how much they enjoy their content.

Now, the Merch shelf is gaining a few more spouses, like Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth. YouTube says”thousands” of stations have more than doubled their earnings since launching as a result of its Merch shelf, Super Chat and Channel Memberships. Today, YouTube states Super Chat has become the No.1 sales stream across almost 20,000 channels — a 65 percent year-over-year growth. Ahead of today’s VidCon keynote from YouTube Chief Product Officer Neal Mohan, the company had announced some well-received modifications into the website’s copyright infringement resources.

Attracting Women – Use These methods To produce Her Tantalized By You

An empire cut dress has a high waistline with the hem beginning just beneath the bust. The skirt falls away directly to the floor. The empire style isn’t only one of the most beautiful of fashions; it is also among the most forgiving. For those who have pear shape (most women do) or a thick waist that this style of dress de-emphasizes the lower half of their body, while emphasizing the bust. Additionally, it creates an illusion of height for short or petite figures. You can discover many examples of this style from the Tiffany or Joli prom gown collections.

Three and a half months later, in the middle of the night, Kody got a telephone. The call everyone dreads. It had been his Mother online, Kris had been killed that day in a tragic electrical accident.

I did this deliberately, hoping that you’d find at least one book to your liking, and buy it to read during the Thanksgiving holiday. All the books are non-fiction with the exception of one, and I included it because it is a book that I believe a good deal of us can relate to.

No closet is complete without some girly woman shoes. A Sexy pair of red pumps along with a cute pair of hot pink heels are my faves. They may not be useful for every occasion, but they’re terrific for some.

Hilton’s publicist and spokesman, Elliot Mintz, took the stand in favor of Paris’ narrative. The judge called Mintz’ testimony absolutely worthless and much more ridiculous than hers.

This is another suggestion that’s probably obvious, but the Porn articlewouldn’t be complete if I did not include it. I have known of mothers that got giftsthat weren’t season-appropriate. By way ofinstance, don’t buy a cute summer dress size 9 months when the child is due in May. Sweaters are great gifts, but ensure that the size matches with the season.

Dave claims the thought of letting his team down almost paralyzes him. That one thought puts him on the top, the anxiety rises and he spins out of control. Because he’s embarrassed about this fear, which he realizes isn’t logical, his attempts to just get over it’s not worked.

Can I fail to achieve what I set out to do, or will someone think I’m stupid or ugly or awkward or another sort of judgment-and reject me? If Perv Mom play it safe so these things don’t happen, you won’t go far, and you won’t develop that indomitable spirit of resilience in which you learn from mistakes or failures and start to care more about what you believe about yourself than what others do.

What Makes Bangalore the IT Hub of India?

Are you a fresher looking for some good IT jobs in Bangalore? Before you start your search, it is important to understand the IT sector of the city. Known as the Silicon Valley of India, Bangalore enjoys the presence of the large number of information technology companies. Many top-notch companies, especially software biggies and computer hardware firms, have started their operations in the city. The thriving IT sector is producing a large number of IT jobs in Bangalore and as a result, people from throughout the country prefer to explore the IT jobs in the city.

Employing over 10 million people, the IT sector of Bangalore is the backbone of the country. The IT sector of the city is divided into two main clusters – Electronics City and Whitefield. Various companies have opened their offices in these clusters and in the current scenario, the city is home to over 900 IT companies.

Electronics City – Situated in the southern outskirts of Bangalore, Electronics City is an IT park, which is sprawling over 330 acres. Incorporated in 1978, many top-notch companies like 3M, Hewlett Packard, Infosys, Wipro and Siemens are situated in the cluster. Also, the Software Technology Park of India (STPI) was formed in the Electronics City in the year 1991. STPI Bangalore is known as one of the oldest internet service providers (ISP) in India. Nortel Networks is a leading client of the STPI.

Whitefield – Home to the International Tech Park Bangalore, this cluster came into the existence after the joint venture between India and Singapore. The Export Promotion Industrial Park Zone (EPIP), located in Whitefield, is offering campus facilities to TCS, SAP, iGATE, Unisys, Dell, Delphi, Oracle, Huawei and Perot Systems. Also, captive centers of Shell, Tesco, Aviva, Schneider GE, Sapient, Electric, Goodrich / UTC aerospace and DaimlerChrysler, Symphony Teleca Corp and Tonga are situated in the cluster. Flowserve, the subsidiary of Flowserve Corp, is having its manufacturing Plant and R&D center in the EPIP Area.

Other IT parks in Bangalore – The IT park in the Bellandur – Marathahalli – Outer Ring Road cluster houses Accenture, Deloitte, Aricent, Intel, Cadence, Cisco, EMC Corporation, Nokia, National Instruments, Honeywell, ARM, Logica CMG, Business Objects, Freescale Semiconductors, Capgemini, Sony and i2 Technologies.

The Embassy Golf Links Business Park has companies like Dell, IBM, Yahoo, Microsoft, McAfee, NetApp, Fidelity, LG, Synergy, Dendrite, Sasken, BPL Sanyo, Xora and Lenovo. The Bagmane Tech Park in C. V. Raman Nagar, has companies like Oracle Corporation, Motorola, Texas Instruments, Samsung, Dell, SanDisk, Cognizant and Volvo.

Remuneration

The IT sector of Bangalore pays a good amount to professionals. As a software engineer, you can expect to get anything between Rs 5- 7 lakh/annum; while an associate consultant can fetch an amount of Rs 4-5 lakh/annum. Moreover, companies also offer perks & incentives to their employees apart from the salaries.

Future of the IT Sector

Today, Bangalore has become the second largest IT/ITS cluster in the world. According to the report of the Karnataka ICT Group, by 2020, Bangalore will produce over 20 lakh IT jobs and 60 lakh indirect employment.

As per the data of the Nasscom, out of the 500 Fortune companies, around 105 companies have a direct presence in India for their IT/ITeS/BT Back office operations. As per an estimation, nearly half of these companies are having their presence in Bangalore. Over 1,60,000 employees are working in these companies. It means, the future of the IT sector is glorifying and therefore, you should find an IT job in Bangalore.



Source by Reenaa Dhiman

Patent Process Outsourcing in India – Emerging Trends

Legal Process Outsourcing (LPO), a forte sector within the Knowledge Process Outsourcing (KPO) space, is attracting international law firms who are outsourcing legal work to India. Within the LPO industry, it is patent outsourcing, which is catching up faster than the rest of LPO jobs. While major firms in the US quote up to $15,000 for preparing and filing a patent application, companies based in India deliver the same work for $2,500-3,500 in India. This allows companies to file additional patents within the same budgets.

India’s participation in the outsourcing market has been exceptional in the last decade. Both, overseas customers and Indian entrepreneurs constantly search for newer areas to render professional and commercial support at reasonable costs with quick turnaround. The Indian involvement in the patent-related market is still in a nascent stage. In my view, it will soon take off – especially since India has many lawyers and even more people in science and engineering streams. A marriage between them will surely support the patent-market.

Patent outsourcing includes literature searches, prior art searches, technology and patentability assessment, infringement, FTO, Ideation, IP Valuation, patent proof reading, patent claim mapping, drafting response to objections by US examiners, preparing/filing/prosecuting trademark applications, infringement studies, other IP litigation, IP asset management, Patent mining and administration.

During the last few years dozens of Indian outsourcing services firms has emerged and most of them are making good business. These firms offer variety of patent related research.

Technology changes rapidly and it is often difficult to keep track of all the trends swirling on the Internet, all the ideas bubbling in academia, and the range of innovations you and your competitors are working on. The outsourcing firms provide sophisticated service to track technology trends, juxtaposing academic research, market data and patent filings information worldwide. Cheers , with an exception help you put together your technology roadmap and identify innovation partners around the world, along with other IP services. IP Landscape Reports are detailed “as is” analysis of an existing technology. These reports cover broad landscape on areas of research and development – such as an entire product category – that are critical to the clients. These reports are based on analysis of several hundreds or even thousands of patents and other unstructured information.



Source by Vinod Singh

Relevance of SEO in Digital India

The past decades have graced India with a digital transformation giving rise to many firms, thereby a competitive environment. Amidst the changes, the country has emerged as a pioneering force in information and technology. With every other day, start-ups getting familiar with the market through digitalization, employment rates have risen, giving birth to new sectors in commerce. Digital technology is at the forefront of successful business endeavours, making the need for effective digital marketing strategies a primary concern. The introduction of new digital marketing firms plays a role in the sustenance of digital India. Carrying through a digital transformation was successfully incorporated by catching up to evolving technological trends and creating market dynamics of its own. As any marketer working in India would know, the influence of media is not the same as every other place. A country with one of the largest populations in the world has a lot of perspectives to consider. Owing to the fact that a vast majority of this population are avid users of the internet only enhances the prominence of digital marketing. As a matter of choice and cultural preferences, a niche has made its way to the World Wide Web, causing marketing geniuses to revise their tactics. The evolving market trends and digital analogies along with changing web algorithms make the internet the playground of digital India, a base of what we call SEO specialists. Crafting the perfect stew to flow with digital scope is a challenge nevertheless. Search engines are saturated with information and need constant updates to keep up with the overloaded web of information. This is where Search Engine Optimization (SEO) plays the vital role, stirring content management for corporates and individuals alike.

SEO deals with the use of keywords to target information on certain websites in line with web algorithms. It’s basically optimizing the content of your website to suit the search engines that retrieve desired information for users. SEO experts cater to this sector of digital marketing in a creative way, setting preferences to businesses that want to grow with digital India. SEO has never been more relevant to business growth than today. There are bundles of resources available on the web to give aspiring SEO professionals guidance, the ultimate core essentials of SEO being a result of raw creativity and an inventive approach. Researching about internet marketing trends is the backbone to SEO, encircling experts aware of suitable inclusions in content marketing for any given firm. Unlike ever before, SEO is a driving factor to healthy web traffic simply because search engines are the main preference for anybody who wants to get information. This means that if you get the SEO on the content of your website right, your business will witness more traffic, improving your brand awareness. To stand out among the competitive market in Digital India, implementing the right digital marketing techniques through Search Engine Optimization determines the direction of commercial growth. Choosing the right words, employing the right content marketing and airing the right practices are a high priority. SEO covers more than just a part of content management, requiring a dedicated chunk of knowledge and experience to improve efficacy. As the number of firms increase, the number of qualified SEO specialists increase and India being the hub of digitalization in the 21st century is expected to further bloom into a tech novelty centre in the world. The next war in digital marketing is no longer about advancements in technology but a war for the right content used to create a brand identity, presence and awareness.

If there’s one resource that humanity will never become scarce of, it is creativity. This poses as a forecast in leaps of changes occurring in digital India’s future. Creative content management, SEO being a vital element is and will continue to be the mode of transport for business ideas via the web. As SEO experts can expect a blossoming career path, the digital age will impose far-reaching flexibility on MNCs, Small and Medium businesses. The relevance of SEO goes only as far as how you keep updated with internet marketing fashions. Content by one provider could differ sizeably from another, even if they provide the same services. Controlled by a set of principles that shrink the entire internet into appealing content, SEM regulates the hub of information while SEO is the tool used to breach into search engine databases, allowing compelling content to stand out among the alternatives. To thrive in digital India, the rules of content marketing are now dictated by operative Search Engine Optimization and Search Engine Management (SEM). Through well versed SEO techniques a business can enlist themselves as one of the most popular searches on the web. The rank will improve along with its publicity. In turn, if your website gains more viewers due to crisp SEO, advertising is already taken care of. Knowing SEO is equivalent to knowing all the means by which you can witness commercial success online.



Source by Athira Suresh

There Is A Lack Of Human Resource In India As Outsourcing Is On Track

Human resource in various companies decreased due to high work order and the projects being outsourced. Staff’s salary has been increased in Software Development Industry due to shortage of staff that is taken in the concentration. As the quality of work is improved human resource is to be made more and more capable to this competitive era of outsourcing.

The outsourcing business develops this provided a key to success in the industry like KPO and BPO. Organization that is able to contain at times even lower their costs by better utilization of resources, low infrastructure costs, decreased telecom tariffs, broadband connection cost and the establishment of IT parks. Now for the long term business IT services plays a vibrant role in India as software continues. India’s Information Technology outsourcing industry would have to forge ties with educational institutions for ensuring a larger supply of quality IT – professional for the industry, itself.

IT parks are made for the better procurement and business is run by the main stream The study of financial year forecast that the nation’s IT Outsourcing Exports and services are expected to grow thirty percentages in the next year.

India got 9.2% growth in GDP in net this year that reveals that India is rising in the world’s platform.

In this year, exports of Information Technology software grew by 30.5 % to achieve $12 billion, while exports of BPO, Call center and related services grew by 44.5 percent to reach $5.2 billion. Despite fierce opposition in the previous year for Offshore Outsourcing from politicians and employee’s union in USA the growth in IT outsourcing exports came swiftly.



Source by Mukesh Pandey

Detailed Information About the Best 10 IT Companies in India

1. Tata Consultancy Services (TCS): TCS founded in 1968 has its headquarters in Mumbai and is currently leading the IT industry due to its IT consulting and IT services in India. J.R.D Tata is the founder of this company, and it is presently conducted by the CEO of the company, Mr. Natarajan Chandrasekaran. Its branches are widespread in 46 countries around the globe, and the company has gathered 300,464 recruits approximately. The company now shares the list of top most IT enterprises in the world with HP, IBM, and Accenture. TCS has maintained its position at the top amongst all the other IT companies that are operating in India. TCS with more than 40 years of experience along with its 59 subsidiaries, offers services that are related to technology and strives hard to maintain the quality standards thus imparting a world-class service. This is why; it has earned an uncompromising position in the Top 10 IT (Information Technology) companies in India.

2. Infosys: Founded Mr. Narayana Murthy along with all the other fellow partners in the year 1981, Infosys has its headquarters in Bangalore. It has 94 development centers and 73 offices that operate throughout the world. The employees that are working for this massive company are 160, 45 in approximate numbers. Apart from known for its excellent contribution to the IT industry worldwide, it has secured a position in The Top Ten Greenest Indian Brands. From around three decades, this company is focused on bringing some of the best technological ideas to life with amazing enterprise solutions to the world and its clients.

3. Wipro: Mr. M.H. Premji founded Wipro in the year 1945, and this company is currently functioning under the supervision of CEO T.K. Kurian. The company has 146,053 employees and has its wing widespread in almost 61 countries throughout the world. Wipro Limited provides complete IT services and solutions that focuses on core IT norms. It is the first company to be bestowed with Gold-Level Status from Microsoft and is the first company to use six sigma.

4. HCL Technologies: A massive $5.2 billion company, HCL Technologies brings engineering and IT services to the customers all under one roof. It is headquartered in Noida and operates in 31 other countries as well. It has approximately 90,190 people working under it and engages the employees to bring out their maximum potential for the betterment of the company. It is listed as one of the Fab 50 companies in India and mentions Employees First, Customer Second in its logo. The employees work to deliver the best services that HCL is known to provide and provides the best services to all the clients.

5. Tech Mahindra: Partnered with British Telecommunications PLC, Tech Mahindra is a part of the Mahindra Group and is one of the biggest service providers in communications services. This has helped it in bagging a spot amongst the Top 10 IT (Information Technology) companies in India. Founded in 1986, this company has its headquarters in Mumbai and has 89,500 employees serving in 49 countries. Its services are of a broad spectrum that includes, Business Support Systems (BSS), Security Consulting and Testing, Operations Support Systems (OSS), Mobility Solutions, Network Design & Engineering and Next Generation Networks. The flexible services allow the employees to participate in all the areas of technology that has led to an increase in the position of this company to the top.

6. Oracle Financial Services: Headquartered in Mumbai, Oracle Financial services is an auxiliary company of Oracle Corporation and was founded in 1990. The company 900 customers approximately and it has reached this position through marketing, sales and support services in over 27 locations worldwide. Through a massive count of 32 business partners who belong to the corporate world, OFS has represented itself in over 85 countries around the world. The company has 10,000 employees approximately and has been finding its way into the banking sector as well. The revenue earned by the company accounts to Rs 2396 Crore, which is quite significant.

7. Mindtree: Earning its name in the list of Top 10 IT (Information Technology) companies in India, Mindtree is a company with more than 13000 employees and has its headquarters in Bangalore. The company was founded in the year 1990 and is now led by Mr. Krishnakumar Natrajan, who is the CEO of the company. Mindtree has grown and developed as a firm to serve 13 countries in the world and has 28 offices located all over the world. The approach is entirely consulting driven, and the company’s core services are focused on the areas like SAP and Infrastructure Management including many others.

8. Mphasis: Earlier known as Mphasis BFL Limited, Mphasis was founded in 2000 resulting from the merger of two companies BFL Software Limited (India) and MphasiS Corporation (U.S.). It is an IT company situated in Bangalore and is majorly owned by Hewlett-Packard. The company covers maximum areas in the industry, including healthcare, communications, and many others. Employing 50,000 people under it, Mphasis seems to have a bright future considering its growth and the type of services that are offered.

9. Polaris Technology: Headquartered in Chennai, Polaris is employed with 12,500 people that are operating throughout the globe. The company was founded in the year 1993 and is presently on the run to develop a stronger position with a stringent business vision. Polaris also launched the first center to offer Financial Technology in the year 2013, and is the first center in the world dedicated to this stream. With its incredible services, it is known to embark its position in the business world.

10. Rolta India: Positioned in the list of Top 10 IT (Information Technology) companies in India, Rolta has its headquarters in Mumbai. The company is led by the current Managing Director and CEO of the company, Mr. Kamal K Singh. Rolta has its branches in Gurgaon, India as well as Canada. The company has gained popularity through its software services that are offered to various renowned clients. The company provides systems integration, software services and consulting to the US municipal utility.

The contribution of Top 10 IT (Information Technology) companies in India is tremendous as it employs the most skilled and talented youth from India thereby showcasing their true potential in the global markets. Through the introduction of these companies, India’s revenue through the IT services has not only increased but has been touching the skies. Knocking the doors of the economy in India, these companies will now be a ray of hope for the IT industry in the country and its expansion into the global markets. Considering its growth and the potential to hire maximum employees, these companies will stand as the pioneers of the IT industry in India.



Source by Sourabh V