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7 Reasons CRM Is the Best Software For Remote Teams

COVID-19 Pandemic has affected our business in different ways. As most companies are now working remotely, the need for the best software for remote teams is more than ever. To efficiently manage your business remotely, increase collaboration among teams and ensure that you deliver the best customer experiences during this crucial time, you must leverage CRM software.


As the CRM platform has got you covered, let’s dive in to learn more about how CRM software can help businesses operating remotely and what makes it the best software for remote team management.

Seamless Integration with Other Productivity Apps

As CRM software can be integrated with other productivity applications, you can cut the hassle of juggling different software and losing track of your tasks. Simply integrate your CRM platform with other business software and tools by leveraging CRM integration services to streamline your activity pipeline and improve task management. Moreover, the integration process is more seamless if you are using SugarCRM as it is flexible, easy to use and has an interactive user interface.

Mobile CRM

Equip your teams to better communicate with clients, manage tasks and stay updated with everything about the business with Mobile CRM. With SugarCRM implementation, you can access it anywhere and at any time to ensure that all business operations are run smoothly and quickly respond to your customers.

Related:- The Global SD-WAN Market to Touch $53 Billion by 2030

Actionable Insights for Better Strategizing

In times of crisis, it’s important to be flexible in decision-making and change strategies to better adapt to the changing business situations. Now, with the CRM software in place, your data will be automatically updated and you can utilize it to derive actionable insights and plan your next move.

For example, if you leverage SugarCRM, you can make the most of your CRM investment to stay ahead of the curve and use it for robust reporting and interactive dashboards. Hence, teams working from home or remotely can leverage CRM as the best software for remote teams by making the most of predictive analytics.

Building Trusting Customer Relationships

During difficult economic situations, it’s crucial for a business to develop trusting customer relationships and utilize all customer touchpoints to know more about their customers. You can do it by integrating your CRM with Sugar Market to send personalized emails to your customers and let them know that you are with them in the time of crisis and will continue to deliver excellent results.

Sales On the Go

For remote teams, cloud-based software such as SugarCRM will ensure that the efficiency of the sales team is not affected. CRM helps in removing all bottlenecks in communication as all CRM users get a 360-degree view of the customers and the sales pipeline to work together and maximize the revenues.

Moreover, another reason that SugarCRM is a top option when it comes to choosing the best software for remote teams is its enhanced sales intelligence functionalities and accurate sales forecasting.

Related:- How To Plan & Develop Social Media Mobile App

Streamline Communication Among Teams

For teams to work better in a remote setting, there is no better option than SugarCRM as the best software for remote teams. CRM platform will provide end-to-end visibility of the activity pipeline and ensure that all employees are updated with the current business scenario and are proactively working to adapt to the changing business situations. Additionally, you can integrate Google Calendar in Sugar with the help of SugarCRM plugin- RT G Sync and easily schedule meetings and stay on top of your day to drive efficiency in business operations.

Boost Productivity

With seamless communication, CRM helps teams to boost productivity by eliminating redundant tasks through automation. This will allow your team to save the time spent on repetitive tasks such as data entry so they can focus on answering customer queries, regaining customer confidence and assuring them that they will be provided with the best customer service.

It’s A Wrap!

When employees are working remotely, the decision of choosing the best software for remote teams is critical. Investing in CRM software for working remotely will help in managing teams, building trusting relationships with customers and planning proactively by making data-driven decisions. Moreover, you can also leverage the expertise of our SugarCRM Certified Team to enhance the functionalities of your Sugar to boost the productivity of your remote teams and springboard your business to the next level.

The Global SD-WAN Market to Touch $53 Billion by 2030

The rapid adoption of 5G solutions and infrastructure will substantially dominate the global SD-WAN market, claims a recent study. With the pandemic-induced digital marketplace, the IT infrastructure is rapidly expanding with evolving business and technology needs. This includes security threat solutions, adoption of cloud platforms for different business teams, remote working tools, and more.

As a result, this adoption rate is anticipated to fuel the progress of the SD-WAN market in the coming years. A recent report by Persistence Market Research revealed that the global SD-WAN market is anticipated to grow rapidly – reaching a valuation of $53 billion globally by the end of 2030.


Enterprises currently prefer a software-defined vast area network as it allows the bounding of several internet access resources. This is valid for digital subscriber lines (DSL), cables, and cellular/ any other IP transport to deliver high throughput data channels.

As per experts, WAN solutions enhance application performance, reduce costs, and increase agility – while addressing countless IT challenges. Hence, companies adopt SD-WAN solutions to tackle cyber risks and simplify WAN network management. Besides, it is efficient for offloading expensive circuits.

Read More: How To Plan & Develop Social Media Mobile App

The principle highlights from the study are:

  • The appliances division in the SD-WAN market is projected to gain significant share – owing to the growing adoption of cloud platforms.
  • The increasing requirement for fast services, application agility, and secure access into cloud applications heightens the demand for SD-WAN solutions.
  • The enterprise segment by end-user is most likely to hold a significant share in the market, attributable to the adoption of the associated SD-WAN services.
  • This rapid adoption of 5G apps and infrastructure is expected to result in substantial dominance of North America – in the worldwide SD-WAN market.
  • With companies globally relying more on remote operations due to the ongoing pandemic, the SD-WAN market is all set to proliferate extensively from now.

As mentioned in the report – “Number of partnerships between service providers and vendors in the SD-WAN marketplace is growing quickly. SD-WAN services offer service providers new opportunities to enhance the consumer experience. This factor is expected to increase adoption of SD-WAN during the forecast period.”

Certainly, the technology advancements in the SD-WAN solutions will boost the market growth. The rising use of cloud, IoT, and mobile applications have increased the need for edge services. In its essence, cloud-based services are the major centers for deploying IT tools as they lower the IT infrastructure costs.

Read More: What’s Your Route to Enterprise AI Adoption?

Moreover, it powers the speed of services for businesses. Hence, the cloud-based solution segment is estimated to witness high demand – due to its wide range of functionalities, including automation, increased flexibility, and faster services.

How To Plan & Develop Social Media Mobile App

Nowadays, no matter what, you’ll have at least one social media app on your smartphone. These connecting apps fill the void in many people’s lives and make them feel connected to their family & friends. Hence, it has become an almost impossible task to live without it. The market for such apps is continuously growing. This is an ideal time to invest in social media app development from a business perspective.
Social Media
As per the Statista report, 3.6 billion people are using social media apps, which constitutes approx. 45% of the population. This number is expected to rise to almost 58% in 2025. This indicates that social media trends are going to go up in the future. Therefore let’s begin with developing a social networking app, ending with the cost of developing it.
How to Build a Social Media App?
1) Define Strategy & Purpose
Building an app idea is not adequate. You will be required to study the market to discover the competitive field & evaluate the needs. Creating a social media app is a challenging task as you need to understand your potential users’ likes & dislikes. Once you are clear, it’s time to put ideas together to develop a social networking app.
Think of the options to retain the users, the techniques to grow and interact with the community. And if you plan to gain money using the social media app, you must plan your monetization options meticulously.
2) Design the Workflow

After outlining core features & functionalities, it’s time to design the workflow of your app. The designing process consists of several steps:
> Goal Defining
> Specification
> Wireframe
> Prototype
>Visual Design
>Interface Animation
This is a way to meet the basic outlines of future apps. It evaluates the project’s future logic, the no. of screens, and the interaction between them. It also lets you determine design issues even before you begin app designing.
Wireframing helps the development team to visualize the app working and idea to link pages. In a nutshell, it provides you the app’s structured view & what a user can expect from the app.
Another step is prototyping, and it includes building an app’s working model. This will provide developers a better idea about the product. The mockup will make it simpler to modify before the coding process begins if needed. Meaning, you are in a stronger position for the social media development process.
App Design
In the last stage of designing a workflow, change wireframes in the social app design. Research the current solutions, watch the latest trends and give a detailed UI/UX design to get the best possible answers.
3) Development & Quality Assurance
The development & social media processes go together in the software development lifecycle. After deciding the social media app platform and doing the app’s mockup, it is time to develop the back-end by setting up databases, APIs, servers, and working out perfect storage solutions.
Moreover, meet all the technical needs, platform standards, and user guidelines. Try manual & automatic testing of program’s each part to make sure there is no glitch in the code & all is ok with the project’s UX.
4) Publish & Expand your Community
After developing and publishing your app, it’s time to connect with potential users to build your community. Apply the best strategies in your initial social media marketing requirements. Discover how to influence people to install the app or what incentive you can render to your users. This way, you reach a broader audience.
5) App Analysis

The app analysis is a crucial step to evaluate your social media app’s success. There is a broad range of analytics tools that can help you with it.
> Cost/Install (CPI) – to track installs of users coming from marketing
> Customer Acquisition Cost (CAC) – the amount invested in attracting users
> User Activation – active users than downloads
> User Retention – users who used the app again
> Churn rate – users who have ceased using the app
> Traction – patterns to show the user’s growth each month
> Burn rate – money absorbed for the server costs, staff, & affiliate marketing
You can see the response of your active users or the time they invest in the app. Continuous track of engagement will provide you a clear picture of pragmatic changes for the future. This will even ensure to deliver the best user experience to your users.
How to Choose the Best Social Media App Developer?
To choose the best social media app developers, you need to find them. You can either go for an in-house team, freelancer app developer or outsource the best app development agency.
You can also refer to various blogs to know the top mobile app developer before hiring one. Several websites will help you select the best social media app, developers. You can also consider Hyperlink Infosystem; having developed more than 3200 apps for over 2300 clients, worldwide Hyperlink is one of the world’s top app development companies with a strength of 250+ skilled employees using the latest technology.
Below are the points you can consider before choosing your app developer:
– Determine the cost to hire app developers & the amount they need to finish the project.
– You must verify the expertise & developer’s portfolio to ensure their skillsets.
– Make sure you are clear with your needs about the product concept & the TA.
– Finally, know the app development process, legal contracts for the app development, & project management.
Cost to Develop the App
The cost to develop the app depends on several factors such as location, complexity, platform, hours spent, and more. However, if you want to know the approximate cost, it can range between $15,000 – $50,000. This app development cost is more affordable in India compared to other countries.

What’s Your Route to Enterprise AI Adoption?

Generally, emerging technologies that are valuable enough to become popular tend to decentralize at the earliest opportunity. From the print bureau to the home printer, the processing lab to the smartphone camera, the mainframe to the personal computer — the phase prior to this consumerization is hallmarked by business services gatekeeping the new technology and meting it out to consumer demand in small and increasingly profitable measures as hardware costs reduce — eventually reducing enough to diffuse the technology and kill the ‘gatekeeper’ business model.AI

The explosion of data storage and processing needs over the last twenty years has not only kept this from happening in the business information services sector, but has, according to some sources, practically eradicated the in-house data center in favor of the cloud.

5 Reasons to Develop AI Systems In-House

1: The Best Core Technologies Are Open-source Anyway

The academic origins of open-source GPU-accelerated machine learning frameworks and libraries over the last ten years have made it all but impossible for well-funded tech giants to cloister promising new AI technologies into patent-locked, proprietary systems.

This is partly because nearly all the seminal contributing work has been the result of international collaborations involving some mix of academic research bodies and government or commercial institutions, and because of the permissive licensing that facilitated this level of global cooperation.

Related:- Must-Have Features For An eBook Reading App

2: Protecting Corporate IP

Most in-house AI projects have a more fragile angle on success than the FAANG companies, such as a patentable use-case concept or the leveraging of internal consumer data — instances where the AI stack configuration and development is a mere deployment consideration rather than a value proposition in itself.

In order to avoid encroachment, it may be necessary to tokenize transactions that take place through cloud infrastructure, but keep local control of the central transaction engine.

Where client-side latency is a concern, one can also deploy opaque but functional algorithms derived from machine learning methods, rather than trusting the entirety of the system to the cloud, and encrypt or tokenize data returns for local analysis.

Such hybrid approaches have become increasingly common in the face of growing breach reports8 and hacking scandals over the last ten years.

3: Keeping Control of Data Governance and Compliance

The specificity of the input data for machine learning models is so lost in the training process that concerns around governance and management of the source training data might seem irrelevant, and shortcuts tempting.

However, controversial algorithm output can result in a clear inference of bias, and in embarrassingly public audits of the unprocessed training source data and the methodologies used.

In-house systems are more easily able to contain such anomalies once identified. This approach ensures that any such roadblocks in machine learning development neither overstep the terms and conditions of the cloud AI providers nor risk infringing the lattice of varying location-specific privacy and governance legislation that must be considered when deploying cloud-based AI processing systems.

Related:- How to Make the Most Useful Dashboard

4: AIaaS Can Be Used for Rapid Prototyping

The tension between in-house enterprise AI and cloud-based or outsourced AI development is not a zero-sum game. The diffusion of open-source libraries and frameworks into the most popular high-volume cloud AI solutions enables rapid prototyping and experimentation, using core technologies that can be moved in-house after the proof-of-concept is established, but which are rather more difficult for a local team to investigate creatively on an ad-hoc basis.

Rob Thomas, General Manager of IBM Data and Watson AI, has emphasized the importance of using at-scale turnkey solutions to explore various conceptual possibilities for local or hybrid AI implementations, asserting that even a 50% failure rate will leave an in-house approach with multiple viable paths forward13.

5: High-Volume Providers Are Not Outfitted for Marginal Use Cases

If an in-house project does not center around the highest-volume use cases of external providers, such as computer vision or natural language processing, deployment and tooling is likely to be more complicated and time-consuming. It’s also likely to be lacking in quick-start features such as applicable pre-trained models, suitably customizable analytics interfaces, or apposite data pre-processing pipelines.

Not all marginal use cases of this nature are SMB-sized. They also occur in industries and sectors that may be essential but operate at too limited a scale or within such high levels of oversight (such as the nuclear and financial industries) that no ‘templated’ AI outsourcing solution is ever likely to offer adequate regulatory compliance frameworks across territories, or enough economy of scale to justify investment on the part of off-the-shelf cloud AI providers.

Commodity cloud APIs can also prove more expensive and less responsive in cases where the value of a data transaction lies in its scarcity and exclusivity rather than its capacity to scale at volume or address a large captive user base at a very low latency.

Must-Have Features For An eBook Reading App

With the advent of technology in every domain of life, nothing is left untapped, and printed books and papers are no exception. Ebooks are replacing printed books. Currently, ebooks are in high demand for the way it is structured, viewed, and conveyed. If you are wondering what an ebook is, it is a strong mobile service that is created to make the reading process more simple, comfortable, fun, and hassle-free.
After reviewing several ebooks, we have come across some essential features that must be included in your app if you are planning to develop one.
1. Massive Collection Of Book
An incredible ebook reading experience starts with a massive collection of available books, both installed and ready to read, and those that can be sourced. Apart from the typical categorization based on the genre like romance, non-fiction, historical, professional, etc., other things are also expected, like the status of various books, such as in-progress or completed, also sorting based on ratings or length, or other mechanisms.
New apps which developed by top app developers usa 2020 are also expected to utilize AI and machine learning to facilitate suggestions based on user behavior, such as which books they read and how they communicate with readers when they do.
2. Support Various Formats
The ebook apps support different formats, such as MOBI, EPUB, TXT files, PDF, Word Documents, and even encoded ebooks like those with Adobe DRM. Multiple reasons have led to their adoption, a few due to the abilities they render, some because they are supported and marketed by famous platforms. But the fact remains that the readers will have various eBooks bridging different formats. Hence, it makes perfect sense to support several forms possible.
An alternate model to support is to render an in-built conversion mechanism. The reading apps supports one or a small number of formats and performs really well.
3. Store & Sync Your Favorite Books
It is nothing new that a modern ebook reader app will store an ebook locally on the device for prompt and offline access. Many times, these ebooks would be rendered directly by the user. But once added to your app’s library, storing them to a back-up cloud mechanism allows the user to empty their device’s local store without stressing about their favorite books’ status. They would be available on-demand when required.
This further facilitates a sync mechanism where the reading apps available or are being viewed are available with reading status details across all devices owned by the user.
4. Different Platform Support

Your ebook app integrates across devices and performs both acknowledge the fact and facilitates users to resume enjoying their reads in various contexts on multiple form factors.
As more devices become amplified, operating on multiple OS, a success factor is how easy you make it for your users not just to read, but resume reading as their choice changes. Meaning, being available on Android and iOS, tablets and smartphones, and even colossal form factor devices like desktop computers.
5. A reader-friendly interface
Another factor that contributes to a successful reading app is a well-designed and intuitive user experience. The interface has to be well-planned and executed to render a pleasant user experience. Many interactions are based on the real-life experiences of reading printed books. Simultaneously, many innovations have been based on the capabilities of the platform.
There are well-established conventions, such as permitting various sizes to read the text, displaying a progress bar, adjusting the overall folio to show the updated sizing, and allowing people to pick the colors for the text. Some fascinating innovations are brewing up. These include taking the time of the day into account to change from blue to red tone or utilizing surrounding sensors to fix other aspects that impact readability.
6. Reading Tools
Since the reader indulges in the fantastic reading experience, another task is to make it more noticeable with tools and services that make it enjoyable. This can be done with standard and also expected tools, such as the bookmarking, capability to attach notes to selected text, an in-built dictionary, and the like.
Some ebook-reading apps have little more advanced tools like easily finding passages where a specific character has been addressed or cross-referencing a specific item. It has become easy for ebook readers to imitate a basic audiobook with text readout in the user’s favorite voice, with most platforms facilitating text-to-speech.
7. Reading gamification
There are only a few apps that lack some level of gamification. Ebook reading apps are not untapped, and several activities can be used to render an engaging, gamified experience to the users.
Features such as stickers, badges, streaks, levels, and more, frequently supported by rewards, are standard features. There are particular activities specific to reading ebooks like the speed of reading that are frequently used to facilitate these.
8. Social Media Integration

In the end, all mobile apps have to realize the significance of social interactions in everything that we do as humans. Conventionally where books were lent as suggested reading or people got together to read a book and communicate, the latest social integration apps have made it simpler to do it with people across the globe.
Services such as Goodreads have facilitated readers’ communities to get together, and social media allow for standard features like a social introduction to more new things like reading challenges. Besides suggesting books, people can also discuss them with like-minded people.
Ebook reading apps are obtaining popularity as the written material is erupting, and more people discover the joy of reading. There will always be a need for the ideal ebook reader app with fast digital accesses and a falling cost of devices.

How to Make the Most Useful Dashboard

From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard.  Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others.


Managers need real time information

And with the rise of modern technology-driven businesses, the same is true of management in the business world.  A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business.

Related:- Responsive website a must ahead of the latest Google update

Consider these critical pieces of information

You should consider creating such a dashboard or reviewing the one you use if already driving with one at hand.  I’ve developed four criteria for use in creating and evaluating your dashboard.  When constructing yours, you should consider the following:

  1. Controllable outcomes: There is no use for information for which there is no ability to control changes as a result of analysis.  Ensure that you include only information for which you have a way to alter future outcomes in a positive direction.  An example would be a real time display of the value of the dollar against the yen.  If your business has no trade with Japan that could be affected by arbitrage, early shipments or other tactics that take advantage of the moving value of these currencies, that statistic is irrelevant to the dashboard – even if interesting to you.
  2. Earliest warning metrics:  What good is information if you can’t act upon it in a timely manner?  Find metrics that will be “leading indicators” of trouble to come.  Think of labor efficiency (future product or service delivery impairment) or warehouse inventory (sales slowdown, supply chain management problems) as examples.
  3. Items in the critical path (bottlenecks): This is one of my focus issues for my workshops, it is so important. One of your chief duties is to remove bottlenecks in the delivery process for your product or service, enabling all resources before and after the bottleneck to achieve maximum efficiency.  If a critical path machine or employee is slow or down, your own email box overflowing with questions from subordinates needing answers, or any other measure of critical path impairment in need of fixing, you should know about it at the earliest possible moment.  Add a measure of each that you identify with to your dashboard.
  4. Items impacting cash (now or later): Cash is the oil of your business.  Slowing of production, deliveries, raw materials, receivables collections, billing for work completed – all are going to influence cash flow soon and should be tracked when out of expected range.

Related:- Guidelines To Optimize Readability Of Your Web Typography

Some simple indicators you can track

Simple indicators that affect multiple areas above include increasing backlog, call center delay time denigration, increases in finished goods inventory amounts, unbalanced work in process inventory buildups, and reduced efficiencies in billed time for consultants or experts.

And how about projecting cashflow?

How about projecting cash on your dashboard:  cash on hand plus expected accounts receivable collections subtracting necessary accounts payable payments and payroll.  You will find many more candidates for your personal dashboard.  Try to limit yours to five or fewer critical measures that can be updated no less often than daily if not in real time.

You will be steps ahead of most of your competitors and in a much better place to succeed if you create and maintain an effective dashboard.

Responsive website a must ahead of the latest Google update

With increasing competition and technological developments, it is indeed important for every business maker to maintain a competitive edge over others. And our favorite search engine ‘Google’ is no different from this league. After boosting over its announcement at the start of the New Year about the up-gradation in its search algorithms, Google recently unveiled its “mobile friendly responsive website update” which perhaps might not be seen as “friendly” move by all. The update was developed typically keeping in mind the increased usage of smartphones in the age. Meaning, while surfing from a smartphone, the Google search results would pop up only the content from websites that are mobile compatible. And those who are yet to upgrade their websites to make them responsive, they are going to see a downward trend in their traffic and also the eventual revenues.


Throwing light on the concept, Google has explained that a site is considered to be mobile friendly if the content on the website is readable without tapping the screen or zooming into it, the tap targets are appropriately spaced, the page is devoid of unplayable content and is in the format of horizontal scrolling. To put it in simple words, the mobile version of a site as expected by Google, should be accessible and easy to handle on a mobile device.

Google says they are bringing up the ranking of mobile friendly pages up the order of search results. Thus, mobile users will now see only those website results at the top line which are capable to automatically fit the text on their mobile screens.

This latest update, as clarified by Google will only affect the rankings of search results popping up on the mobile phones but across all languages globally. Further, this will affect only the content displayed on individual pages of the site and not to the entire websites.

However, this in no way means that mobile friendliness will be the only criteria that will determine the rankings of the search results. Google has posted that they will continue to use a number of signals that will determine the eligibility of any page to stand first in the queue, the intention of the query typed in the search bar being at top most priority.

Experts believe that Google’s this “mobile-first” move is not just to satiate the mobile users, Google is actually securing its place in the bottle-neck competition, especially in the mobile space. It is important to note here that popular mobile versions to the likes of Facebook have been drilling Google’s mobile advertisement business off late. While Google is facing a downward trend with mobile ads, at the same time Facebook is enjoying a bigger market share. Apparently, Google is trying to fill the gap with this mobile friendly concept.

The transition from desktop to mobile:

In spite of the increasing trend in responsive websites, it comes as a surprise that websites of many top notch brands are yet to be converted into the friendly version. However, taking a back foot may not come in easy now. Ahead of the update from Google giving preference to mobile friendly websites, it has now become all the more important to wake up and act.

Not only this, the increase in the usage of mobile (smartphone) users off late, an urgent need of action is mandated now. This steep rise combined with the Google update effect is going to give a hard time to many players.

Google has offered various tools to the webmasters to check the compatibility of their websites with mobile devices viz. Mobile-Friendly Test or the Mobile Usability report in Webmaster Tools. On checking, a pop up warning will appear stating “there may be a significant decrease in mobile traffic from Google Search”, in case the website being tested is not mobile specific.

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Benefits of a Responsive website:

First things first, for those who still aren’t clear about the concept of responsive websites, here you go! A responsive website is one which automatically recognizes the device on which it is accessed and fits into the given screen size and resolution. Thus, be it the desktop or the smartphones or the smart TV’s, the website will virtually fit across all these devices.

The benefits of having a responsive websites are not only reaped by Google and the visitors but also by the webmasters. Here are the 5 reasons why a responsive website should be preferred over the others:

Usage and virtual experience

Irrespective of the device accessing the website, the user will enjoy the best virtual experience. While referring to a website on the smartphones, it is handy to ‘double tap’ or ‘pinch and drag’ in order to view, browse and navigate through the contents of the website. However, the level of readability and convenience is considerably reduced in such cases. Especially when filling forms or typing minute details on online portals. Thus, the user feels clumsy and lethargic when using such non-responsive websites. This in turn will boost the number of bounce-rates of your site.

In contrast, a responsive site will get your user engrossed and interested in viewing and scrolling through the contents of the website.

Content specific

At times, the content on the website including the videos, images or text are specific to various devices. For example, there may a large banner on the desktop version which is linked to several other internal links of your website. Now, for the mobile version, you may prefer smaller thumbnails in place of the big banners. This is possible in case of responsive websites where it is comparatively easy to switch between contents from one platform to another.

Doing away with apps

Talk about mobile accessibility and ‘Apps’ is the answer by many. However, mobile applications turn out to be a cost overhead for many organizations considering the fact that they are platform (OS) specific and have a lot of maintenance and other costs involved.

To save on this, a responsive website can be looked upon as an answer. Be it an Apple device, a Windows phone or an Android device, your “single” site will appear the same throughout and will bring in uniformity and a reduction in cost.

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No duplication of content

As stated earlier, apps or for that matter even OS specific websites will call for duplication of content and maintenance. From images to thumbnails to textual information, every effort towards up-gradation will keep multiplying.

Instead, having a responsive website will make life easy for all. The content will only have to be updated once and all the websites and apps across all devices will accordingly be updated – a big savior of time as well as cost.

Most important – traffic and SEO

The latest Google update will increase the importance of this point even further. The search results from mobiles will considerably increase the traffic source for websites that are mobile-optimized and eventually the revenue generated will be increased. Reports suggest that at times the number of visitors surfing from mobile devices exceeds the number of those accessing from desktops.

Another added advantage of having a single responsive website over multiple platform specific ones is the SEO benefits. Creating links and generating traffic information for a number of sites will be reduced to a single website. Thus, the efforts required for building SEO will also be reduced to a single website. This will also help to the extent that the various links will end up at one particular site, thus taking a departure from redirection.

If not, then?

Well, to say the least, it will not be incorrect to state that responsive websites help to garner more visitors, thus an increase in traffic and revenue, the viewers feel more engaged and associated, and reduces the time and efforts involved in the maintenance of traditional websites.

And with ‘search engine giant,’ Google implementing its update in this direction, it seems this is the right direction and the future of web designing world. And for those who are yet to upgrade their traditional site to the mobile friendly version, (and of course which will now appear less frequently in the Google search results) Google has clarified that once your site is upgraded and made mobile friendly, it will automatically be redirected and start popping up in the search results.

Guidelines To Optimize Readability Of Your Web Typography

Typography is a design element of great importance in the web world. Although it is not necessary for you to have thorough knowledge about typography, it is necessary that you take into account certain factors when working with web sources, for example, the popularization of mobile devices. Having basic knowledge of typography will help you create simple navigation websites, with a clear and easy to understand message for your users.
Although there are no rules in this regard and choosing typefaces is an art that you acquire with a lot of practice, what we can leave you with are some guidelines to follow to improve the readability of the typography you choose for your web designs.
Choose the right size
Placing your sources in an appropriate size is necessary to maintain the hierarchy and not affect the readability of the message you want to convey. If it is very large, there may be hierarchy problems and correct visual reading, on the other hand, if it is very small it does not allow easy reading and therefore can frustrate the readers. If your message is not easy to decipher, many customers will leave the site without even visiting the other sections. If illegible text is found in other sections of your site and not in the main one, they are also likely to leave the site, it all depends on the type of information they are looking for. So, it is not only important to write briefly and simply, but to choose a readable font and select a suitable size for it.
In general, the body of the text should have a score of 12 to 16 pixels. This standard measurement varies according to the font you choose, for example, a font may require smaller or larger measures depending on the case. You should also consider if that body of text serves as a support for the title, in such cases you are likely to require a higher size.
Consider the spaces between characters
Proper spacing between characters improves readability. Most fonts you use probably do not present this problem since typographers have the experience to achieve adequate spacing in their fonts. However, if you notice certain readability problems, maybe you could try increasing the spacing between characters. You could notice a considerable improvement.
It is also important to consider the space between each line of text. It must be appropriate according to the letter size. Usually, this space is 2 to 5 times larger than the font size. In programs such as Photoshop, this value is automatically associated, although it can be easily modified. If you notice that the default size associated with this spacing is not helping with readability, you can modify it when you want. There is no formula about it, it is a matter of careful observation and put yourself in the user’s position.
The hierarchy is also applied in the text
As a designer, you are already an expert in visual design. You know that the hierarchy helps to achieve correct visual reading, which is essential in every design. As you should know, there are many ways to achieve hierarchy, but in texts, it is much more common to highlight them by size. You can also choose a different font for the title, which is more visible and has thick sticks, preferably.
Another way to achieve hierarchy is through color or format. For example, if within your title you want to highlight a word, you can put it in italics, in bold or you can apply another color to the word you want to highlight. Whichever method you choose, make sure you keep it on the whole page, that is, if you decide to highlight a word in the title through the use of italics, it is advisable to apply this same rule for other words that you want to highlight on your website by app development company.
Make use of the grid
It is likely that when making the layout, you use an imaginary grid to determine the width of the columns and you can better structure each page of your website. This grid not only serves to determine column widths but can help you with the size of the menu bar, sliders, and even typography. Having a grid allows you to more accurately align all your elements, the included text. This, in turn, serves to be able to create an overall feeling and also to make the text more readable. A paragraph of text is much more readable if it is aligned.
As for the text paragraphs, you must also take into account the number of characters. It is not a matter of taking into account the different screens because, with the use of mobile devices, the sizes are quite varied. But the greater the number of characters the text line has, the more difficult it is to read fluently. The same happens if the line remains very small, it is a problem because the user has to scroll down to finish reading the message. It is assumed that the message should arrive quickly and should be simple to be understood immediately.
Select the appropriate color scheme
In this aspect, not only the color of the text comes into play but also the background color. The contrast between both colors should be obvious, however, you should avoid choosing very vibrant colors as it can be annoying for your visitors. Sometimes, colors are chosen that do not contrast very well and result in a readability problem. On other occasions, colors are chosen that do generate a good contrast and although it does not constitute a readability problem itself, users cannot be exposed to that combination of colors for a long time because their eyesight becomes more easily tired.

What Progressive Web Apps Can Offer Your Company

The term “progressive web app” is still a popular buzzword. If you still can’t draw a line between a website and a classic web app, the new term can create even more confusion. If you are already familiar with the web world and understand the difference between different types of web apps, it is high time to get to know the new app format.
In this post, we reveal what progressive web apps are, what advantages they offer and how companies are already benefiting from them today.
What distinguishes progressive web apps from traditional ones?
progressive web app (or PWA for short) is an advanced type of web app that differs from the previous app formats by a number of improvements, namely:
Service workers can work offline

A service worker is an important part of any advanced web app that acts like a proxy server between an app, a browser and a network in the background. A service worker is also responsible for caching data from a PWA, which enables a PWA to be used offline. Saved content is synchronized as soon as the internet connection is restored. Why is that important? It’s not just about disconnecting, it’s also about a poor internet connection, which can affect the speed and performance of a web app. Thanks to the Service Worker, a progressive web app can not only be available offline, but also the high performance and ensure a better user experience.
Secured by HTTPS
With PWAs, communication via an HTTPS connection becomes the standard. HTTPS encrypts all data in order to reduce the risks regarding data security and on the other hand to enable the use of HTTP/2. PWAs use the HTTP/2 protocol to ensure secure data transmission. This enables different page elements (including images and animations) to be transmitted via a connection, which also makes it possible to send several requests to the server at the same time, to prioritize requests and to transfer data faster. Most web browsers also support the new protocol. All of these factors also play an important role in Google ranking. For these reasons, many online shops and digital business cards are presented as progressive web apps. The fast data transfer also enables high-quality images to be used to attract the attention of potential customers.
Enables an app-like user experience on mobile devices
A manifest is a JSON file linked to the directory of a progressive web app. The file contains various configuration settings that make it possible to define certain properties of classic apps for PWAs, such as the PWA icon, the background color, the font, the name or even the short name of the application, the design of the welcome screen to make a Progressive Web App look as if users are dealing with classic native apps.
Outside, the manifest contains necessary data on how a Progressive Web App should be displayed when it is “installed” on a user’s device like a native app. The manifest enables a user to be prompted for installation by an “App Install Banner” on the screen. If such an offer is accepted, a progressive web app receives official permission to be added to the home screen. It’s about adding not just an icon to the screen, but also additional functions that were previously only available for native apps.From this moment on, the “installed” progressive web app behaves as a traditional mobile app in full screen mode and enables an app-like user experience on mobile devices, although it is still running in the browser. As a result, a PWA combines the advantages of native apps with the advantages of a responsive website.
Always ready to motivate you to interact with push notifications
As soon as a user starts a progressive web app on the desktop or in the mobile browser, they are usually asked if they want to receive notifications. If a user allows notifications, they will receive a personal registration ID to which notifications will be sent later. The push notifications are aimed at keeping users up to date and increasing the interaction rate with the app.
Push Manager and Push API are used to enable push notifications to be sent. The manager regularly checks the status of an app in passive mode and sends an update either to a browser or to an operating system if the app is already installed on a user’s device.
Why is it worth having Progressive Web Apps built?
To answer this question, we have all the advantages summarize the PWAs not only in the use (such as good performance, offline capability, greater range, independence from app stores and more), but also in the web app development offer. Below are some of the benefits that we believe can help speed up your decision-making process.
With little time and money involved, with minimal investment, app developers can have a single progressive web app created that simultaneously fulfills several requirements and benefits from a platform-independent app as well as a responsive website combined and offers good performance. This reduces the double work. When developing PWAs, reusable components are often used, which can greatly reduce both time and costs. Because it is only a single application development, maintenance costs are also significantly reduced.
– Findable and search engine friendly: As progressive web apps are available via a browser, they can be found in the search engines like all traditional websites and web apps and can be linked on the web, which also increases visibility. As a result, such apps are found faster and easier.
– Can be run in all common browsers using any device: The progressive web apps run 100% in all common browsers: Chrome, Firefox, Safari, Opera and Edge. In addition, the listed browsers are called up via various end devices such as laptops, PCs, notebooks, tablets and smartphones.
– User-friendly: Potential users can try out a PWA without loading it from the app store and installing it on the end device. This property also allows access to the latest updates. Furthermore, PWAs offer a wide range of advantages – good performance, increased speed, offline capability, on-screen icon for direct access, push notifications and more – which have a positive effect on user experiences, increase the conversion rate, the chances for Increase customer acquisition and customer loyalty.

How to create realistic characters in your creative writing

The sign of a great character in a piece of creative writing is when you can’t believe the character isn’t real. Your central character should most definitely be just this realistic, especially since she’s the star of the narrative. The startling truth is that if you make a character credible, she’ll also be more lovable.

creative writing

This is because people relate to characters with depth and humanity as opposed to those who aren’t well developed.

How to develop well-rounded characters

You can fashion complex, well-rounded characters swiftly by asking yourself questions about what type of person you want to create. For instance:

  • Where does your character come from?
  • What does she do for a living?
  • How old is your character?
  • What family background is he/she from?

The here is a list of questions which you could ask yourself regarding your character:

  • What does she look like?
  • What is your character called?
  • How does your character deal with conflict as well as trouble?
  • Are there other individuals in your character’s life? How does she relate to them?
  • What is the objective of your character in this text?

Once you’ve got your characters plotted out, you can turn to the conversation and creating a realistic and interesting dialogue between your characters.

The sign of a great character in a piece of creative writing is when you can’t believe the character isn’t real. Your central character should most definitely be just this realistic, especially since she’s the star of the narrative. The startling truth is that if you make a character credible, she’ll also be more lovable. This is because people relate to characters with depth and humanity as opposed to those who aren’t well developed.

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How to develop well-rounded characters

You can fashion complex, well-rounded characters swiftly by asking yourself questions about what type of person you want to create. For instance:

  • Where does your character come from?
  • What does she do for a living?
  • How old is your character?
  • What family background is he/she from?

The here is a list of questions which you could ask yourself regarding your character:

  • What does she look like?
  • What is your character called?
  • How does your character deal with conflict as well as trouble?
  • Are there other individuals in your character’s life? How does she relate to them?
  • What is the objective of your character in this text?

Once you’ve got your characters plotted out, you can turn to the conversation and creating a realistic and interesting dialogue between your characters

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How to write convincing dialogue

Writing fabulous dialogue takes practice as well as observation. People tend to over-dramatise or understate, in each case, leaving the reader with a sense of disbelief. Conversations play a great role in bringing narratives to life and, if handled correctly, can assist with creating a beautiful piece of art.

You can make your writing seem genuine and colourful by following these tips:

  • Listen to how people talk – You’ll seldom find a priest swearing, or an English Professor making use of slang. Look at the way people speak and note down any interesting figures of speech that they might use. Good writers are often good eavesdroppers too.
  • Cut down on extraneous words and phrases – Real speech doesn’t flow as smoothly as it seems to on paper, but most readers don’t care to read unnecessary words like “err…” “uh…” and “oh,” between dialogues.
  • Use action to highlight your dialogues – Remind the reader that the characters they are reading about are as physical (theoretically) as they are. ‘He said’ ‘she said’ dialogues get monotonous if they aren’t broken up with movement.
  • Don’t cram in too much information – It should not be obvious that you are using dialogue to communicate information. In general, apply the three-sentence rule: give no character more than three uninterrupted sentences at once. Let the story unfold naturally.
  • Avoid stereotyping your characters through dialect – this is not only offensive, but it also challenges the reader’s intelligence. Just as all Irish do not have red hair, similarly not all English says, “I say, old chap.”

No matter how much tension you pack into the pages of your creative writing, readers won’t care about your story if they don’t first care about your characters. After all, there’s nothing page-turning about a predictable protagonist playing out a predictable plot. If you would like readers to invest in your characters and their journeys, then you must craft characters that readers can believe in — characters so well-developed and realistic that they seem to spring to life on the page. But crafting a cast that moves beyond caricatures and cardboard cutouts can be difficult.