Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
If you wanna develop own business website you can see there.
A. Online Affiliate Websites
Affiliate business marketing is a commitment based marketing scheme in which a person is paid for advertising and/or trading the products/services of another company. so don’t worry, You can develop a website with share reviews, and suggestions about products on other websites also with provide a link to the product page on another website and get paid for each resolution you make for the e-commerce marketplace.
B. Develop a Fashion Brand
Another great idea for an online business development. That is you can build your own personal fashion brands with a fashion brand website development, and publish the brand products online through the website.
C. Domain Buying and Selling
You can develop a website with domain purchasing and sell then the user can start a business with help of website development.
D. Stock Development
If you have any matter and existence in stock and forex business trading, that you can get good money by beginning the service by your own website.
E. Advertisement Business
Google ads, Facebook ads, and many other advertising platform programs are just delivering for businesses like you to examine the earning possibilities.
F. Online Marketing
That is not a new marketing or business idea but it is also not historic. If you have good skills, you can start your own online business marketing business with a simplistic website idea.
G. App Development
All the gadgets, Smart phones are hither to stay, so are the mobile apps. You can earn good money by the marketing of your app developing skills through a website.
H. Develop A Company Website
If you have an own company which are based on any other work based on shopping, teaching, training institute then you can develop or create a company website for information purpose and query purpose.
I. Wedding Website Development
the wedding business is amazing thought for a present time that develops your business instantly. All the possibilities feature like decoration, customized photos and sweet wedding moments, arrangement and much more you can update your wedding website for business leadership.
Educational Websites Development
It is great thought about the education class provide an online platform which is possible with help of online class or school website development. So you can easily develop for your educational purposes.
A. Drawing and Painting Website
According to generation every child increase ownself in the technology field and do every work on online so you can develop a drawing and art website. that is a benefit for kids class (prep-5) student use easily.
B. Money Earning and Saving
At present time every youth want to earn money and save money along with studying in college. So, it is possible with an online earning platform which provides online money earning resources with smart money saving.
C. Tuition Help
The online tutor searching and academic problem question with a solution is the best business which you can develop or maintain online with a simple website development or support teams. Also, it is the best business development which increases your website marketing value.
D. Learning Language
Every person needs to improve own skills in a various language which are based on numerous country-based but no one learns more extra due to sources that you can develop a website for language based and make a successful business.
E-commerce website/Business ideas
At present time an online e-commerce platform is now easier to develop online business because every platform or source are connected with online platform Whether it is in educational, hospitality, cooking, shopping etc. so is there we provide you some ideas for online e-commerce website business ideas.
A. Handmade Products
Some countries like handmade products to home decor and wear the handmade dress but due to some issues, builder not to publish products online.So, You can create a website to sell these type of builder products like handmade wooden artwork, handmade color fabric design, curtain or other art things such as drawings, kites, painting and many more.
B. Fashion Rent Business
The youth generation and older people are using fashion accessories every time but due to fashion trading, every time its come in a new variety that’s why you can use a fashion on rent website that is provide the fashion thing on rent like dresses, shoes, wedding jewellery etc.
C. Second-Hand Products
You can develop a website to sell and buy second-hand products to start a business because sometimes a person needs an old item which is not found out easily.
Personal Services Websites
If you have a private business, you can publish your business online with the development of a personal business website. Are there some private business ideas here.
Everyone is busy with work whether office work or another work. That’s the reason they are not given the time to our baby and require a babysitter which are care of her children. so these facilities you can provide on the website to provide babysitter service.
B. Repairing Website
If your machine or any other products are bad and it is not working properly then you can look at the repaired website and correct it by treating it properly, which can be done through a repair website.
C. Cleaning Service
The service of cleaning is basic work for everyone but many more people need to cleaning service by servant or housekeeper. so these type of facility you can provide online which provides home cleaning, pool cleaning and many more.
D. Event Management
It is the best online website business which provides events management organize and tickets online because everyone like parties, events and much more in real life and it is take your events and business skill to a new level by developing these type of website online.
These websites are based on industry or niche such as medical, health, travel and many more. So, major thing is that you can create a website to your experience bases in a particular niche.
A. Price Comparison
The price comparison is the best idea to implement a website on globally so you can publish a website platform to compare and find the best value.
B. Job Search Website
You can develop an online platform for people to search for the job which provides best job offer for the user in specific areas.
C. Healthcare Consultant
You can develop a website that provides all healthcare facility like ambulance, medical consult, medical store, doctor address detail, hospital etc.
D. Online Question and Answer
Create or develop a website platform which provides you instantly question and answer result and also provide the best result to every field which user want.
Entertainment and Leisure Websites
In this industry, there are lots of options. If you have all thing to develop a website which manages a business successfully then you can easily develop an amazing website for business purpose.
A. Online Booking
Develop a website which provides much better services like online ticket booking, travel ticket booking, event ticket, sports match ticket and much more that provides much better services.
B. Sports Website
A complete website is based on a different platform which provides a complete result according to user wants. So, you can develop a sports website which provides update result of the matches.
C. Online Gaming
The game is the best source of time spending so simply you can develop an online gaming website that provides a free online game to play online apart from this you can fix your business in this field.
D. Gambling Website
Wow!! A Gambling is an amazing idea to develop a website that provides online gambling on a various platform which is globally available and the user can use gambling on your website. So, you also can develop or create a website in this field to fix our business on the online platform.
E. Movie Website
Lots of people have no time to go to watch a movie in the theater and many people are not familiar. So, many people go search online movie to watching and download but many time the online watching link and download link are not found easily that’s why you can develop a website that provides online movie download link included with online watching.
F. Online Book, Novel Website
Books, Novels are a great book that inspires people to improve themselves and motivate them. So, you can develop a website that provides a best books and novel for every user to inspiration, knowledge gain and motivates to do something special. Furthermore, these service is provide sharing books to each other.
It’s a fully decentralized cryptocurrency at present time that is increased day by day and developing cryptocurrency in the global market. so you can develop these type of service in cryptocurrency.
A. Cryptocurrency Exchange Platform
The Cryptocurrency exchange platform is the best idea to develop a website in the global market that is the provide cryptocurrency exchange one to another for example (Bitcoin to litecoin, litecoin to etheruem, bitcoin to ripple etc) but it’s not easier but you can do it with your effort.
B. Wallet Service
The wallet service is based on cryptocurrency development that offers various services including digital money transfers, payments, and trading with help of cryptocurrency and digital money wallet.
Blogging Website Development
Blogging, article writing, content writing and many more thing which are based on creativity thoughts about the technical, non-technical and mind creativity based. Is here I have defined some sources of blogging.
A. Personal Blogging
You can start your personal blogging which is based on poetry, thoughts, traveling thought, adventure thought, etc. These type of facility is provided to user read your blog.
B. How to Blog
If you have good skills to writing, You can start blog writing, in particular, one entire field which gives you lots of knowledge about it and you can provide, the show of in front of people that what is this in the blog writing.
C. Review Website
It is the best source for online business which is reliable in cheapest investment. The work of this website is showing the review option, comparison website that is very beneficial for the user to compare website and products review for users.
D. Travel and Photography Blog
Traveling and photography everyone like in present time. So you can start adventure palace with smart photography which attracts the user to the website. So start these type of website which depends on photography and traveling.
E. Development Blog
The development field is best for engineers that can use every time if you write specific and unique thoughts that are beneficial for development user am damn sure it will give you lots of earning in this field.
F. Dancing Blog
A wonderful dance step blog writing increase your blog ranking globally the step of the dancing blog provides you dancing step, dancing ideas and many more feature in the blogs. Also, you can start a dancing blog website worldwide.
G. Healthcare Tips
Someone is disappointed with his health, someone is happy with his health, anyone wants to lose weight, so someone wants to make bodybuilding these type of fitness success mantra you can update your own health tips blog website for business purpose.
H. Wedding Blog
That is very sweet business to share your thought about the marriage or wedding. lots of people are getting confused in the marriage and they forget some decoration, some things, and much more so you can write the tip of marriage arrangement and decoration also much more which is beneficial for the blog reader.
I. Fashion Blog
Fashion blog gives the thoughts about the fashion wear that how to wear, how to look attractive in front of the someone, how to choose the perfect match. these all thing you can provide on the blog which you make on the website and can take lots of earn with help of these blogs.
J. Politics Blog Website
Those who have no work, they like to go to politics and search the internet on how to make a leader. you can update politics blog website and write the things such as politics, election, government, minister, government rules and more.
K. Food Making and Review
If you are fond of eating and you are aware of the taste and taste of every delicious meal, then you can develop or create a website to write a blog with the review of the food along with them, which can earn you a lot of money on every single review.
L. Relationship Suggestion
Looking at the growing trend of the present day, every one of the world’s looks seems to be more serious or reluctant to have their relationship. The kind of these type problem you can resolve on the blog. In this, you can write every suggestion about the relationship and provide the best ideas about the relationship, dating, long distance and more.
M. Spiritual Blogging Website
Motivational, inspiration, spiritual blogs are always giving the best thought to everyone and inspired everyone or the human world that always do good and get good. You can develop a website based on spiritual.
You can start a website which is based on similar services, Here are some websites ideas that implement the best business in the market.
A. Gym Fitness and Training
Lots of people need the source of fitness, gym exercise, and training but sometimes they not ingested get any right idea. So you can develop a fitness & Gym training website that provides the source of fitness exercise. This type of website business provides you the best earn option.
B. Online Magazine
If you have talent or skill to write magazine then you can write it with help of online subscription business also with the third-party magazine.
C. Video and Audio Subscription
With help of some hosting server, you can develop or start a website which is based on hosting and server that provides an audio and video subscription.
D. Online Flower / Gift Subscription.
You can develop an online fresh flower website distribution website. Who deliver people to receive and send flowers, gifts, cakes and many other items at specific times.
E. Shopping Subscription
Shopping subscription is the best business in the online market, which facilitates contributing information about the upcoming new products. In exactly the same way, you can create a new website that provides information about the availability or contribution of shopping products.
These type of all ideas are based on the website development in various ideas which are beneficial for every start up business in the entire global market. You might consider all these ideas and guidelines as existing confinements, and in some ideas they are. You have to decide, however, to be independent when developing your website. SO use your creativity and develop the website
The Industrial Internet of Things (IIoT) goes beyond proof of concept and into wider adoption and deployment across a whole host of industries. A survey by IIoT giant Microsoft found that 85% of companies have at least one IIoT use case project. This number will increase, as 94% of respondents said they will implement IIoT strategies by 2021.
In fact, IDC predicts that spending on IoT technology will reach a trillion US dollars by 2022. The largest sectors investing in the emerging technology include discrete manufacturing, process manufacturing, transportation and utilities.
The growing applications and use cases of IIoT offer tremendous opportunities for global industries. As the technology matures this year, here are the three main trends that will reshape the industrial IoT landscape.
Efficiency IIoT trend: Wireless connectivity
IIoT refers to interconnected industrial assets and sensors over a wireless network. The lack of a catch-all networking solution remains the biggest challenge for its wide adoption. There are several recent innovations that are being implemented to drive the growth of viable IIoT cases and improve operational efficiency.
The adoption of 5G will revolutionize connectivity for IoT-enabled industries. This nascent connection technology is tailored for IoT’s connectivity needs and is expected to catalyze its productivity. Long-range low-power wide-area network (LPWAN) technologies like NB-IoT, LTE-M, LoRa and Sigfox are also driving innovation for IIoT connectivity. LPWANs for IoT sensors allow low powered devices to stream packets of data wirelessly but with a wider area.
What does it mean in figures? A new low-power LoRaWAN sensor may work during one year without battery replacement, compared to the current one to two months, and transmit data with up to 3 km coverage.
French-licensed LPWAN giant Sigfox services use cases for logistics and fleet management industries to improve traceability. Sigfox offers a much cheaper and more efficient alternative to cellular networks. Despite carrying only 12-byte payloads, Sigfox can sufficiently transmit GPS data in regular intervals – enough for fleet tracking and health info management. IEEE is also developing a new Wi-Fi standard, called 802.11ax, which uses both 2.4Ghz and 5.0Ghz wireless frequencies. This gives IoT devices better access points with boosted capacity and bandwidth speeds as well as improved energy efficiency over previous Wi-Fi standards. Among the rising amount of new protocols and solutions, how to decide which one of the innovations you should go with?
Business IIoT trend: Predictive Analytics
Data remains the backbone of IoT software and applications. IoT devices and end-points are growing in size and form. This enables businesses to find new ways of enhancing the interoperability of processes, people, assets, and data.
IIoT Data Analytics
While data analytics isn’t anything particularly new, MIT Sloan found that IIoT analytics will be vastly different from current data management paradigms. As counterintuitive as it may seem, data sharing among competitors will be the best way to make sense of this immense amount of information. To give you a peek into the future, Maryville University forecasts that by 2025 over 180 trillion gigabytes of data will be created worldwide every year. A large portion of this will be generated by IIoT-enabled industries.
Similarly, remote data collection IoT platforms can wirelessly patch and update machinery in a timely manner through predictive maintenance. The intermittent access and quick response times this enables significantly decreases down time for machinery.
For example, deposits in heat exchangers are hard to detect and can clog the conduits. IoT devices that measure the temperature difference upstream and downstream, however, can issue warnings on anomalies that indicate potential blockages. Deploying predictive maintenance capabilities can reduce downtime by 20-50% and costs by 5-10%.
Tech IIoT trend: Edge computing
IIoT companies are now shifting implementation models towards edge computing. This technology allows data to be processed near the IoT devices, which reduces latency and the use of bandwidth. Edge computing enables the viability of everything-as-a-service business models and microservices—both of which rely on lightning speed computing capabilities and responsiveness. The OpenFog Consortium which includes CISCO is committed to push fog computing to overcome the current challenges in edge computing—device management, scalability, and cybersecurity. As opposed to edge, fog computing can still process data in conditions where bandwidth is unavailable.
This means manufacturing devices connected through the fog can process data locally while transmitting only pertinent data with very small power consumption. Collision warning technology is also very compatible to fog computing. Vehicles with fog computing devices can also communicate with each other more efficiently and faster. However, IEEE senior member and professor of cybersecurity at Ulster University Kevin Curran notes that fog computing introduces more cybersecurity risks to devices and virtual machines. Addressing these threats will be crucial for wider scale adoption.
Growing use cases
Industrial AI. Artificial intelligence programs built on the edge or on VMs enable predictive analytics. With the remote access capabilities of IoT and near-sensor machine learning combined, response rates and flexibility will reach unprecedented levels. Nakayama Iron Works is now reaping the benefits of their IoT-enabled and remotely accessed rock crushers and machineries.
By leveraging AI-powered IoT and the eWON Cosy connectivity, the company can anticipate and quickly troubleshoot problems remotely. It has greatly reduced their operational costs. The more the fourth industrial revolution continues to disrupt industries, the more IoT development companies will bring IIoT use cases to life. The maturing technology is poised to solve some of the most pertinent business problems today.
Use your software to keep pace with changing business needs
Software In the world of digital transformation, this question often comes up: How can IT quickly adopt new features and functionality without the process being complex and cumbersome? The answer is software. You love your hardware. We all do. But, if you marry your hardware network to software consumption models, you’ll put your entire network on steroids.
Traditional networks can’t keep up
As an IT professional, you are vital to the success of your business. You design, maintain, and support business initiatives with your network, but traditional networks can’t handle the many new challenges of rapidly evolving technology. How are you handling the explosion of mobile and IoT devices, cybersecurity threats, and multi-cloud adoption? You need a network that automates processes, provides built-in security, and delivers analytics and data insights. Cisco makes this possible through its Digital Network Architecture (Cisco DNA).
Cisco DNA software unlocks your network’s full potential
Cisco DNA takes a software-delivered approach to automating and assuring services across your WAN and your campus and branch networks. Cisco DNA software enables you to streamline operations and facilitate IT and business innovation.
Subscription software delivers ongoing innovation
It is easy to incorporate the benefits of Cisco DNA into your existing network and keep pace with ongoing innovation via software subscription licenses on your Cisco switches, access points, and routers. The benefits of the software subscription model include:
- Subscription provides ongoing access to innovation by freeing up the software refresh cycle from hardware.
- Subscription offers better license portability across deployment models – cloud, on-premises, or a hybrid model.
- Subscription shifts CapEx to OpEx, which gives more financial predictability and linearity with a lower initial investment.
Cisco DNA software subscriptions are available in three tiers depending upon the features and functionality you want. The three tiers are:
- Cisco DNA Essentials
- Cisco DNA Advantage
- Cisco DNA Premier
The tiers are nested, so if you choose Premier, you also receive the features and functionality of Essentials and Advantage. In Advantage, you receive all of the Essentials capabilities.
Choose the right software tier for each technology
Each tier activates a different set of features and functionality for routers versus switches versus wireless devices.
For SD-WAN and Routing, Cisco DNA Essentials offers simplified management and security protection for an overlay of 50 devices or less. Cisco DNA Advantage offers advanced SD-WAN with enhanced security for feature-rich and varied branch deployment models. The top tier, Cisco DNA Premier, offers advanced SD-WAN security that helps mitigate the most sophisticated threats to your business.
For Switching, Cisco DNA Essentials offers centralized management, base automation and monitoring. Cisco DNA Advantage offers SD-Access capabilities, advanced automation and monitoring, analytics, telemetry, and visibility. The top tier, Cisco DNA Premier, layers on additional security features and enables all Cisco DNA use cases, including SD-Access and ETA.
For Wireless, Cisco DNA Essentials offers base automation, basic assurance, telemetry, element management, and basic security. Cisco DNA Advantage offers policy-based automation with SD-Access capabilities, assurance with AI/ML analytics, and location engagement and insight (Cisco DNA Spaces). Cisco DNA Premier adds advanced security features and is SD-Access ready.
Look for more software details in our ongoing blog series
We’ll continue to bring you updates and explanations about Cisco DNA software in future blogs. Here’s a sneak preview of upcoming topics:
- Cisco Enterprise Agreement exclusive offers and benefits
- Cisco DNA software for Switching deep-dive
- Cisco DNA software for Wireless deep-dive
- Cisco DNA software for SD-WAN and Routing deep-dive
- Activating Cisco DNA software with Cisco DNA Center/VManage
According to an IDG 2018 Cloud Computing Study, it is estimated that 77% of organizations use cloud services with the average enterprise using up to almost 1,000 applications. While the process of achieving digital transformation and modernized IT infrastructure through the cloud seems like a no-brainer, the concept of cloud migration is not so simple.
Even the most prepared migration can bring unforeseen consequences that IT teams may not initially be aware of. In this blog, we’ll discuss some common cloud migration issues and best practices for security during this process.
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Cloud Migration Issues
No Clear Plan
Knowing why you want to migrate is half the battle. Organizations must define a clear cloud strategy, vision and management plan, while presenting the benefits of this move to their IT teams. Similarly, management must also be able to recognize which applications are better suited to stay on premise.
In the interest of saving time, organizations tend to migrate all applications at the same time, leading to unknown problems and increased costs due to downtime. A best practice approach calls for migrating applications in phases, usually starting with non-mission critical applications.
For most companies, cloud is billed using a pay-as-you-go model but these costs can increase based on a variety of factors. These include management changes, hidden fees and labor for the intensive amount of time it takes to migrate.
Data security regulations need to change once migration has occurred because every cloud has a different set of principles to follow. Being that the customer sets many of the cloud’s security features, it is important to make sure that data is locked down to avoid any vulnerabilities or leaks.
Best Practices around Data Security for your Migration
While the attraction to the benefits of cloud continues to grow, it’s been reported that 42% of organizations are still concerned about cloud security. While vulnerabilities are inevitable throughout businesses, taking a few security measures can help avoid such issues during your cloud migration.
First off, organization must verify devices, users and applications before granting access to any data. Secondly, remove the vulnerability of passwords and utilize multi-factor authentication. Lastly, understand how your employees operate and which devices they prefer. It is crucial to implement some type of unified endpoint management solution (UEM) that will encrypt devices while enforcing your most updated security practices.
If you’re looking for more information on cloud migration, we can help! At KeyInfo, we know that no two businesses are the same. We provide a consultative approach to cloud migration, achieving the best fit for your organization, on time, and at the right cost.
TECHNOLOGY Everyone experiences some level of stress, however, learning how to manage day-to-day stressors is essential in order to lead a healthy lifestyle. Although technology can sometimes create anxiety, it can just as easily be utilized to de-stress. In honor of National Stress Awareness Month, Computer Troubleshooters has compiled a list of the best ways to use technology to reduce stress.
HOW TO USE TECHNOLOGY TO DE-STRESS
While research suggests technology may cause anxiety, other studies argue technology could help manage everyday stresses. Continue reading to learn how to take advantage of today’s technology in order to relax.
DOWNLOAD STRESS-RELIEVING APPS
While using technology can make some feel stressed, others find relief in certain apps that are designed to help users unwind. According to Statista, there are about 2 million apps to choose from in the App Store. From mood tracking to squeezing a virtual rubber duck, there’s an app for almost any type of stress relief you’re searching for. Instead of scrolling through social media and creating more negative energy, utilize apps such as Personal Zen, which contains a series of games focused on reducing anxiety levels.
PRACTICE FITBIT AND APPLE WATCH BREATHING EXERCISES
Most of today’s technology has built-in stress-relieving features for our benefit. If you own a FitBit or Apple Watch, try the breathing exercise features to relieve stress. Wearable technology can track when you’re stressed so you can learn to anticipate negative emotions and use features such as breathing exercises to calm down. If you don’t own a wearable, search for apps in the App Store or watch videos on YouTube to simulate breathing exercises.
FOLLOW FITNESS VIDEOS
Exercise is a popular stress-reliever and is easier than ever to add to your routine due to the availability of virtual fitness classes. Working out releases endorphins, which lowers stress levels. Try following videos of fitness classes such as Zumba or yoga to find the perfect workout and let off some steam.
CREATE A SMART HOME
Building a smart home can reduce the time you spend worrying about chores and keeping up with daily tasks. Create a chore chart with Amazon Alexa to keep track of what’s already been done and what still needs to be done around the house. Smart devices are created to connect to other smart devices to make your life easier. From turning off the lights to helping you find your phone, creating a smart home can help eliminate everyday stress.
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STREAM RELAXING MUSIC
Listening to music is one of the most common ways to relieve stress since it requires minimal effort. Listen to your favorite songs to de-stress, or listen to the top 10 relaxing songs ranked by scientists if you’re in need of immediate relaxation. For some, silence increases anxiety levels, but for others, too much noise can create more stress. If a room filled with music causes chaos for you, try using a white noise machine or streaming white noise online. Using white noise to block out any unnecessary and loud noises can also increase productivity as well as reduce stress.
ENSURE YOUR DATA IS SECURE
While keeping your data secure may not be one of your main stressors, taking steps to ensure your personal information is safe can be reassuring. New viruses and threats emerge every day, so make sure your antivirus software is up-to-date on your computer and change your passwords to all of your online accounts at least once a year to avoid getting hacked. Keep stress at bay by taking steps to keep you and your family’s or business’ information safe.
If technology is causing you to stress instead of helping you de-stress, enlist the help of your local Computer Troubleshooters office! Our tech professionals are ready to help secure your network to ensure you won’t stress over technology.
The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a US$600 million data Center and California, where Google has its headquarters. Legal experts from each participating state will coordinate with federal authorities.
“There is nothing wrong with a business becoming the biggest game in town if it does so through free market competition, but we have seen evidence that Google’s business practices may have undermined consumer choice, stifled innovation, violated users’ privacy, and put Google in control of the flow and dissemination of online information,” Texas Attorney General Ken Paxton, who is leading the investigation, said Monday.
The attorneys general already have requested information from Google.
Whether a lawsuit will follow the investigation will depend on what evidence is unearthed.
“Google’s dominance alone justifies an investigation just to ensure they aren’t mis-acting,” noted Rob Enderle, principal analyst at the Enderle Group, “but the evidence they are is damning.”
The U.S. Department of Justice is looking into Google parent company Alphabet, which has said it will cooperate with the DoJ, and with federal and state regulators in the U.S. and around the world.
U.S. digital ad revenues hit a record $107 billion in 2018, according to the Interactive Advertising Bureau. That’s 22 percent more than 2017’s $88 billion.
Google will account for more than 37 percent of the U.S. digital ad market this year, worth $48 billion, as well as nearly 75 percent of spending on U.S. search ads and 33 percent of the mobile ad market, worth nearly $29 billion, eMarketer predicted.
Overall, Google will capture more than 20 percent of all U.S. ad spending this year, both online and offline, according to eMarketer’s projections. However, Amazon and Instagram have been growing digital ad market share at Google’s expense.
For example, 52 percent of more than 500 e-commerce and marketing leaders Yotpo surveyed earlier this year, representing direct-to-consumer brands worldwide, said their firms were increasing investment in Facebook ads. Eighteen percent planned to spend more on Amazon advertising. Facebook dominated the ad spend of the largest, most established brands.
The Dilemma for Google and Marketers
A survey of more than 3,000 consumers in the U.S., the UK and Canada, conducted by Harris Poll and RedPoint Global, found the following:
- 63 percent of respondents expected personalization;
- 52 percent said getting unique offers showed a brand recognized them as individuals;
- 54 percent expressed willingness to share personal information with companies if it would be used to create a personalized experience;
- 74 percent considered it very important or absolutely essential that they be told what information would be collected.
Google’s Checkered Past
Google’s tracking and collection of user data — which it needs to provide personalized results — rubs many consumers and government officials the wrong way.
Google and YouTube recently were fined $170 million by the U.S. Federal Trade Commission for allegedly violating children’s privacy.
French regulators earlier this year fined Google about $57 million for data privacy violations.
The EU this year fined Google $1.7 billion for abusing the online advertising market. It imposed a $5 billion for Android antitrust violations last year; and $2.7 billion for manipulating search results in 2017.
Google “has proven that they are unwilling or incapable of providing users with mechanisms to protect themselves from covert tracking, data sharing, data breaches and compromising privacy,” remarked Colin Pape, founder of Presearch.
“With such massive reach and influence on individual lives, the political process and the economy, their service is too important and their growing power too dominant to be left unchecked,” Pape told the E-Commerce Times.
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A Creature of the Times
Google and its competitors emerged in a brave new world “where data is currency and the consumer is actually an equal participant in setting the exchange rate on a transaction,” noted Liz Miller, SVP of marketing at the CMO Council.
They “didn’t have a set of guidelines that helped both businesses and consumers navigate what opting in to navigation services meant,” she told the E-Commerce Times. “Innovators see ahead of the curve — and some may end up writing that story outside of lines that are being drawn as they are running.”
That said, old definitions and standards will not serve any inquiry, Miller noted. “Everyone involved in this new dynamic needs an update, Google included.”
The Possible Result of the Probe
If the attorneys generals find that Google’s dominance of sponsored search placements is unfair competition, it “may free search again and rebalance the SEO/SEM dynamic,” Miller suggested.
“It wouldn’t be shocking to learn about yet another shift in algorithm,” she said, but “I doubt it will shift how Google and other digital data-forward organizations target and engage with customers — especially those customers demanding more relevant and personalized experiences.”
If Google is forced to separate search from its other services, it would not be able to personalize search results to the degree it currently does, said Presearch’s Pape.
“Advertisers may end up with more transparency on their ad spend and also receive higher-quality traffic,” he noted. It also could make competitors’ offerings more attractive, “significantly improve trust in Google,” and reduce the company’s liability for housing and protecting massive amounts of integrated data.
“If Google follows typical practice, its executives won’t take this seriously enough until it’s too late to avoid a draconian outcome,” Enderle told the E-Commerce Times, noting that Google could be crippled by collective judgments levied by all 50 states participating in the investigation.
We’re officially past the half-way point for the year and that means it’s time to stop and take stock of what we’ve gotten so far. 2019 has had a couple of pretty good games already with a lot more awesome stuff to come, the likes of Doom Eternal promising a hell of an end to the year. That’s the future, though.
So, what’s the cream of the crop thus far? As always my list won’t contain Nintendo games or mobile titles since I focus on PS4, Xbox One and PC. Do also keep in mind that I can’t play everything, so certain titles might be missing, such as Sekiro: Shadows Die Twice.
With that out of the way here are what I currently hold to be the 9 best games of 2019 so far.
Devil May Cry 5
Devil May Cry 5’s combat is like a blood-spattered piece of art-work painted by a crazy artist using his own sweat and tears to water down the paint. It is sublime on nearly every conceivable level. It’s buttery smooth, wholly effortless, simple to learn and yet mind-numbingly hard to master. And when you start to get good at it you feel like such a fucking bad-ass.
If the fighting wasn’t somehow enough then the absurdity of everything else most certainly is. Devil May Cry is bat-shit insane in all the best ways and Devil May Cry 5 knows it. The story is both engaging for fans and just plain funny because of how absurd it all is. It’s like someone took a soap opera, tossed in some demons and then covered the whole thing in piles cheese.
All in all, I’m pretty damn pumped about a potential Devil May Cry 6.
Checkout best gaming console and their reviews if you haven’t bought any.
Crash Team Racing Nitro-Fueled.
Kart racers represent the purity of games, I reckon. Cutesy characters atop little karts belting around tracks while trying to murder each other with various weapons. That’s the sweet innocence of video games right there.
Beenox did a hell of a job bringing Crash Team Racing back to life. The graphical treatment alone is superb. It looks like I remember the game being, even though I know in my heart that the Crash Team Racing looked nowhere near as good as this. Then Beenox tossed in kart customisation, multiplayer and Grand Prix events for good measure.
But of course it’s the gameplay where Crash Team Racing shines. It’s a testement to design of the game that Beenox didn’t change the racing that much, instead just refining it here or there. The power sliding feels great, the track designs are superb and there’s a higher skill ceiling than most other kart racers. I perhaps over-confidently pronounced Crash Team Racing Nitro-Fueled better than Marion Kart 8, but I believe it to be true. It’s a hell of a game and if they sort out its few problems then it will be a masterpiece.
Sometimes you just want to kick back and enjoy building something from the ground up. Anno 1800 was my introduction to the franchise so I’m in no way qualified to compare it to its ancestors, but taken on its own I found Anno 1800 to be deeply engrossing.
I think what I wound up liking the most is how the economy all links together and how you wind up needing to spread to other islands to feed that economy. When you hop over to a new place it’s like building a whole new city all over again before then setting up trade routes between your new town and the old one. Once you have a complex set of routes shipping goods from island to island it feels pretty satisfying.
Also satisfying is just buying out the opposition. I don’t know what that makes me so happy, but buying up shares in opponent’s islands brings a smile to my face.
Learn More- Technology Could End Mass Shootings
Sony really have been on a roll with their exclusive games and while Days Gone might not have hit the same highs as the likes of God of War or Marvel’s Spider-Man it’s still a damn good zombie game in its own right and serves to further cement the fact that Sony destroyed Microsoft this generation in terms of exclusives.
What sticks out about Days Gone to me the most isn’t tackling the big hordes of zombies or the guns or even the story. No, it’s cruising the desolate roads of a world in ruin on my bike, just taking it all in. Fast-travel was always an option but I’d typically choose to ride to the next goal, maybe stopping to quickly investigate a site or help out a stranger.
Main character Deacon might seem like a generic tough guy on the outside but he’s a surprisingly deep character. He never recovered from the loss of his wife and only has a single friend left in the world and spends a lot of the game trying to keep that friend alive. Deacon is terrified and close to mentally snapping for much of the game, and he tries to hide it from the outside world. He doesn’t want to seem weak and in doing so massively overcompensates, and yet people like him. He can’t hide everything and people manage to see beyond his exterior.
DiRT Rally 2.0
The thing that DiRT Rally 2.0 does better than almost any other game is that it constantly makes you feel like you’re on the very edge of your abilities. The loose surfaces, the powerful cars and the fantastic sense of speed all put you about 0.1 of a second away from complete disaster. It creates a thrill that most other racing games can’t hope.
The only thing missing is VR support. The first DiRT Rally is immense in VR, though you’ve got to have some good VR legs under you to handle it, I reckon. VR support for DiRT Rally 2.0 is coming, though, and I frankly cannot wait. The feeling of being in the car and holding on for dear freaking life will be awesome.
Aside from that, though, DiRT Rally 2.0 is the best kind of racing game: one that’s a little bit scary.
Battlefleet Gothic: Armada 2
They’re really onto something with this little Battlefleet Gothic series. The first game served up some great tactical space battles set in the Warhammer universe, but the sequel expanded on the idea greatly. A big new turn-based campaign built on the original with a lot more opportunity to flex the old brain matter. There’re planets to capture, resources to manage, numerous enemy factions and fleets that need to be built and maintained. As I said in my review, a little more meat here would have been welcomed, but it’s still a solid layer of extra strategy.
The battles are just as entertaining. Watching the massive ships clash makes the sci-fi geek in me a little sexually aroused. Don’t judge me, alright.
Gothic 2 wasn’t a massively different sequel, but I think it did enough to move the franchise forward. Since launch a new Chaos campaign was released as paid DLC, but there’s also been a free campaign update that added in a bunch of new stuff including secondary objectives.
The Division 2
I wasn’t really the biggest fan of the original Division but Ubisoft went back to the drawing board, drank a bunch of coffee and thought about what worked and what didn’t. The result feels like a more confident game. The Division 2 knows what it wants to be.
Much like I talked about in Days Gone some of my best memories in The Division 2 stem from isolation. Through it’s impressive graphics and level of detail The Division 2 creates a beautiful disaster, a city in ruin where humans are finding ways to survive and even thrive. As you walk through the streets you can soak up the atmosphere, the sense of a world gone wrong that still has hope.
On the gameplay side of things the combat get heavily improved, the loot is more engaging, the mission designs are stronger and there’s just loads to do. I’ve not been back in a while so I can’t comment on the state of the game, but when I left it The Division 2 was a hell of a solo or multiplayer experience.
Mordhau has some big problems with balance and a lack of maps. I’ve stopped playing it now, but I also can’t ignore just how much time I sunk into it and how much fun it brought me.
If you weren’t aware it’s a 32v32 multiplayer game where medieval knights fight over objectives while smashing each other in the face with various types of weapons. It has some big flaws but amidst all that brutal chaos there’s heaps of raw fun to be had, from the superb combat mechanics to the fact that so many players in one place tends to lead to crazy shit happening. I’ve seen people crushed by horses falling off of ramparts, honourable duels in the middle of battles, rock concerts held by lute players and countless examples of non-verbal communication that is somehow both utterly inane yet perfectly understandable.
The big question is whether the developers can keep the game going. They’ve suffered recent, frankly undeserved lashings from the media and have a very vocal community who want to know what’s next for Mordhau. I think the developers are being assaulted by their own success, unprepared for how well the game has done and all the demands that come from it. The gaming community can be a strange place that decries crunch in development and wants quality content, yet still demands new stuff right now. The developers are a small team, so will they be able to feed their audience before that audience begins to wander away?
Blood & Truth
The second Sony exclusive game on this list, but this one is for the Playstation VR. Blood & Truth is a Cockney crime caper that literally puts you into the boots of Ryan Marks. It’s a wild ride from start to finish and while it might not be a system seller, it’s still a bloody good reason to break out the PS VR headset.
What can be irritating about VR games is that reviews and even videos of them don’t actually do them justice. It’s hard to describe the feeling VR can provide of actually being their, of actually holding a gun and actually pulling the trigger. While VR might not completely fool the sense it does make it so much easier to suspend disbelief and just immerse yourself into the game.
Thankfully there’s some actual good game design under all that immersion. Blood & Truth has fun shootouts, absolutely great acting and some nice moments to just play around, like firing off a machine gun while also playing about with a DJ console.
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Like many of you, I’m tired of being upset about mass shootings and the government’s seeming lack of progress to end them. I’m particularly tired of the partisan bickering around talking points that have no basis in fact. The left wants this to be about guns. The right, fearing that this effort will reduce gun sales, wants to blame mental illness and video games.
What is needed is deep analysis to look at the causes, craft a fact-based solution, and then implement it. To do that, an organization like the CDC needs to do an in-depth analysis of the problem — but the right, fearing (wrongly, I think) that the CDC will conclude the problem is “guns,” effectively has blocked any effort to conduct an analysis.
The United States is the technology leader of the world. Yet for problems like this, instead of using technology, it is using a bunch of preconceptions not backed up by data. Things easily could get far worse.
For instance, in the same issue of The Washington Post where I read about last week’s shootings, there was coverage of a person who killed 20 people with a car instead of using a gun.
My fear is that if we don’t get to the underlying problem, killers will just shift from a weapon set that kills individually (guns) to weapons set that kills en masse (bombs, cars, heavy equipment, etc.). The goal isn’t to stop gun sales — it is to keep people safe.
Analytics could tell us how; it amazes me that the U.S. not only is neglecting to use the technology it is famous for but also that public officials actively are preventing anyone from using it for this purpose.
I’ll close with my product of the week: the Epyc 2, a new processor from AMD that just changed the power dynamics in the server market and will help with the analytics needed to address mass killings effectively.
Parsing the Problem
I grew up in a very different world. When I was a kid we grew up with guns. We could take knives to school (mostly Swiss Army knives) and it wasn’t an issue. I don’t recall anyone bringing a gun to class, but that was because kids weren’t supposed to use them without supervision.
The NRA was focused on gun safety rather than gun sales, and we arguably were safer. The high schools I went to didn’t look like armed forts, and fights left bruises and not dead bodies.
So, a key part of analyzing the problem is figuring out what occurred over the last 50 or so years that changed the world of my youth into the world kids today are experiencing. It likely isn’t guns, because they haven’t changed that much.
There were some mass killings years ago, but they were pretty much isolated to religious fanaticism or carried out by people we believed were crazy. Also, we were closer to major wars, which educated people better on the results of extreme violence.
My parents and grandparents had been in the military, which taught weapon handling and proper care, something that appears to be sadly lacking with kids today.
We didn’t have the Internet or social media, both of which have become homes for extreme ideas and a set of hostile behaviors I didn’t see as a child. Yes, there certainly were bigots and bullies then, but they mostly annoyed their family’s neighbors and acquaintances. Today, with social media and the Internet, they can impact massive audiences.
We didn’t have video games, but video games — at least right now — don’t teach you how to shoot. So far, studies haven’t been able to connect them as a cause of mass shootings. (Be aware that some recent studies suggest this is nuanced).
Video games may be more effective as an outlet for violence than a cause of it, though, and if that is true, eliminating them might have an adverse impact rather than a positive one.
What We Know (Facts)
Here is what we know: We know video games don’t seem to lead to violence. We know the causes of mass shootings are varied. They do include mental illness, but in most of the cases I’ve looked at, no one was able to take timely action in spite of substantial early indications that a problem was coming.
We know that gun-free zones have been targeted specifically of late, and we know that in regions in the world where gun ownership is not common, attackers use explosives, vehicles and knives instead.
The largest domestic attack in the U.S. used weaponized fertilizer, and the death count exceeded any mass shooting so far.
We also know that when gas stoves were fixed so they couldn’t easily be used for suicides, people shifted to guns, cars, and other methods. That change didn’t eliminate the desire to commit suicide — it just forced a toolset change.
I’m not defending guns here. I’m just pointing out that — given what we know — eliminating them without knowing the unintended consequences could, from the standpoint of risk to our kids or us, make things worse. That kind of irony we don’t need.
This shouldn’t be about the left or right winning an election — this should be about making our world safer. The only way to do that is to attempt to understand the causes of domestic terrorism so we can move to eliminate the causes.
To be clear, I believe both political parties are wrong here because neither has done the work to determine the real cause. The left focuses on the tool, and the right pulls causes out of their collective butts. That does not — particularly in our technology and increasingly data-driven world — solve problems.
I support the CDC doing this research. The right’s concern that the CDC is biased is unfounded, and that would represent a bigger threat. If the CDC isn’t trustworthy, we have a far bigger problem than mass shootings, given that it is our first line of defense against a pandemic.
So, if the CDC isn’t reliable and unbiased, then fixing that should come first — but I have no evidence that is the case. It appears that the concern stems from fear of what its conclusions would be.
It certainly is likely it would conclude that a lack of a qualifying process to ensure that gun users were properly trained and didn’t have mental issues that would make them dangerous (history of violence, anger control issues, etc.) contributed to the problem.
The irony for me now is that when I was young, that also was the position of the NRA. (The shift away from that, along with the fact that our NRA donations increasingly appeared to be going to enrich NRA leaders is why many of us stopped belonging.)
Once we have established causality, we can craft remedies that will reduce mass killings — not just get a politician elected. We can run realistic simulations, making changes in the virtual world to test theories, so we don’t have to put actual people at risk if our theories regarding remedies don’t have the intended outcome.
For instance, you have someone who has been on the wrong side of a red flag law, and you remove their guns. What does that person then do? Does that individual get more upset and buy another gun illegally? Does the person use a car or learn how to build a bomb instead? It’s possible to simulate things like that now and test these theories without putting real people at risk.
If you wanted to discredit some of the more foolish suggestions, you could run them in a simulation with an active shooter. You could use simulations regularly to train both the folks guarding schools and the kids attending them. (If you had an issue where a guard might fail under pressure, a simulation could surface that issue before the person would be called upon to act in an actual event.)
Both BlackBerry and Intel last week highlighted technologies that could keep kids safer if they were applied broadly. BlackBerry has several technologies that could keep kids safer. AtHoc is an emergency alerting system designed to alert and guide during any disaster, including a school attack, for instance.
The one BlackBerry announced last week is Intelligent Security, which looks at behavior and sends alerts if that behavior changes.
While this technology currently is designed to prevent theft, it also could be applied to identify a student who suddenly was acting strangely. This information would provide an early alert that something critical was wrong (and that could include students as attackers, like the ones being attacked, or being kidnapped, or having their identities compromised).
Intel, with Honeywell, spoke about an artificial intelligence inferencing technology using a variant of facial recognition to identify people with firearms, and immediately sending an alert if an armed individual were approaching a monitored site (I’m kind of surprised that schools don’t have that now).
This same technology likely could identify where the shooter was located, point first responders to both the attacker and the most injured, and be a huge part of a semi-automated response.
This likely would be more reliable and cheaper than the proposal to increase the number of guards massively. (We know that guards become complacent over time and may fail in the face of real danger.)
Wrapping Up: Data Is Our Friend
We are in a data-rich world. Our ability to analyze and understand massive amounts of data is unprecedented in breadth and scope. Yet for our most important decisions, like protecting our kids, we are divided because we come up with solutions before we even understand the problem.
You don’t fix things by throwing whatever comes to your mind at them. This would be like giving your 6-year-old kid a set of tools and telling him the car wasn’t working so he should go fix it. That kind of BS makes things worse.
We have the tools to analyze this issue fully, and it is an issue that is only tied to guns in this country. In other countries, the issue still exists but they use other tools. Each state in the U.S. is the equivalent of a country elsewhere, so it’s necessary to parse the information to make it like to like. It doesn’t make sense to compare the U.S. to Australia, which is smaller than many states.
If the solution comes from the research, there would be a far greater probability of success. Even if it wasn’t successful, this is an iterative process we can undertake through simulation, so a bad idea that looks like a good idea can be identified before someone dies.
Let’s shift from what isn’t working to something we know will work because our ignorance is costing us our future. Our kids, not any political party, are our future.
I have never seen a rout like I saw last week at the AMD Epyc 2 launch. For almost my entire professional life AMD has been playing second fiddle to Intel, and last week it took over the orchestra.
The most compelling part was that for each segment it had major players like HPE, Dell Technologies, Google, Microsoft, and Lenovo all validating that its new processor was up to twice as fast as Intel’s comparable part. What also was amazing was that AMD often was half the price.
This reminds me of the 2020 Corvette I spoke about last week, in that the Corvette is not only faster than most supercars but also a fraction of the price — and it looks like a supercar. You don’t see this often.
I complain a lot about CEOs who aren’t doing their jobs and are hurting employees, customers, and investors. Lisa Su, AMD’s CEO, arguably is one of the strongest counterpoints out there, in that she and her team just hunkered down and got the job done.
This column is about applied analytics making our kids safer. When Cray’spresenters got on stage, they indicated their new supercomputer based on the Epyc 2 part would outperform 100 supercomputers now in the market collectively, and it could do in seconds what it took the company’s prior-generation supercomputer 28 days to accomplish.
That is seriously kicking butt, and it is a testament, on paper, to AMD’s move in its space being bigger than what Apple did to the smartphone market when it announced the iPhone.
It is that kind of massive performance and cost advantage that will give us the computational capability to solve problems like mass killings, and that this kind of power could be used to solve many of the critical analytical problems facing the world today.
These problems include not only mass killings, but also global warming, better weather prediction, medical research, traffic, and defense. AMD’s Epyc 2 launch was, well, epic — and that makes it my product of the week.